Insights and Analysis for the Data-Driven Enterprise
Melissa has announced a major update to its sanctions and global watchlists in response to the recent conflict in Ukraine. The list, which contains...
Cryptocurrency has proven to be a popular choice amongst adventurous investors, with its anonymous nature, confidentiality, and lack of regulation,...
The festive season is vastly creeping upon us, with Black Friday around the corner, retailers must turn their throughs to what will be their most...
COVID lock-down has caused ongoing consumer fears about situating in busy public areas, leading to a downturn in high street sales for retailers, as...
Today, organisations heavily rely on data for everyday business activities. This makes data cleansing a critical requirement for anyone who has a...
What is a single customer view? A single customer view, also known as a 360 view on your customers is a method of consolidating all the data you have...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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