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Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise


Data Cleansing – What You Need to Know

Today, organisations heavily rely on data for everyday business activities. This makes data cleansing a critical requirement for anyone who has a...

Duplicate Elimination

Benefits of a Single Customer View

What is a single customer view? A single customer view, also known as a 360 view on your customers is a method of consolidating all the data you have...

    About This Site

    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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