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Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

data clean

Time to Spring Clean Databases

With spring in the air focusing on maintaining a clean database of those who buy your products and services is a great way to drive efficiencies.

    About This Site

    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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    Canary Wharf, London
    E14 5AA

    +44 (0)20 7718 0070