Big Data In Retail: Common Benefits And 4 Real-Life Examples

Melissa IN Team | India, Retail | , , ,

From defining prices to forecasting demand and deciding what would be the best time to offer customers a discount, big data is revolutionizing the retail space. Did you know that product recommendation algorithms are responsible for 35% of Amazon’s sales? They’re not alone.

Both offline and online retailers are adopting data-first strategies to understand customer profiles, map their needs to products and devise marketing strategies that increase sales and profits.… Read More

Why Location Intelligence Is Important For Your Business

Melissa IN Team | Location Intelligence | , , ,

When marketing was focused on brick-and-mortar stores, the location of the store was paramount. If it wasn’t a good enough location, customers may not reach it. Today, in the e-commerce era, the focus has shifted to customer locations. Customers aren’t coming to stores – stores are sending their products to the customer and customers expect their orders delivered literally overnight! Delayed or failed deliveries can harm customer relationships as well as have a financial impact on the company.… Read More

Improve Address Data Accuracy with Delivery Point Validation (DPV) and Address Verification

Melissa IN Team | Address Verification | , , ,

In today’s digital era, sending mail by post seems unnecessary. But, it’s still a very effective way to reach out to your audience. Direct mail has the third highest ROI. It’s much higher than that of an online display campaign or even a paid search.

Read more “Improve Address Data Accuracy with Delivery Point Validation (DPV) and Address Verification”

5 Ways Address Verification Helps Improve the E-commerce Customer Experience

Melissa AU Team | Ecommerce | , , ,

As a customer, there’s nothing more frustrating than having to wait a week for your order and then to have it delivered to the wrong address! This isn’t great for the company either. You have to pay extra shipping charges and may just have lost a customer.

E-commerce has changed the rules of competition and today to be the top seller, you need to provide the best customer experience.… Read More