Recap: Addy and the Melissa Team at the 2024 Indian Gaming Tradeshow & Convention

Addy and the Melissa Team exhibited for the first time at the Indian Gaming Tradeshow & Convention (IGA) from April 10-11. Located in the Anaheim Convention Center, the IGA24 expo was the hot spot for gaming industry professionals to gain strategy and insight into the gaming and casino landscape. We had a great time connecting with tribal gaming communities and leading industry professionals, including our Esri partner!

VP Sales Lauren & Addy at Melissa's IGA24 Booth | Melissa's Address Expert Addy ready to take attendees through a data quality quest with our scavenger hunt

At the Melissa booth, our data quality & address expert Addy guided attendees through their very own Data Quality Quest scavenger hunt for an interactive way to learn about our solutions for gaming operations. Melissa's Chief Information Officer, Bud Walker, and VP Sales, Lauren Sveen connected with many tribal gaming communities and industry leaders during the 2-day expo, providing demos of our data quality services that prevent critical issues found in day-to-day gaming operations. Attendees that participated in the Data Quality Quest scavenger hunt were automatically entered in Melissa's raffle.

Attendees that participated in the scavenger hunt were automatically enrolled in the raffle!

During the expo days, Addy and the Melissa team connected with many attendees on topics relating to KYC, data append and enrichment, biometrics, and much more! While attendees learned about the pitfalls of poor data quality management by participating in the scavenger hunt, they also kept a piece of this booth experience with an exclusive Addy sticker sheet & tote bag!

Addy and the Melissa team connecting with IGA24 Attendees

On the last day of the exhibit there was a total of 16 entries for the raffle. Three winners will be announced post-conference with the following prize categories:

• 1st Prize: Receive 200K NCOA Move Update + Free Match Test (Email COA, Dedupe + Phone Append) + Customer Profiling Report ($1,000 Value)

• 2nd Prize: Receive 100K NCOA and Free Match Test

• 3rd Prize: Receive 100K NCOA and Free Match Test

The Marketing team with Bud, Lauren & Addy  | Lauren & Addy eager to meet IGA24 attendees

If you attended the expo and visited Booth 816, thanks for meeting us! If not, we hope you had fun reading through this recap. We hope that talking to Addy and the team gives attendees an idea on navigating their data strategy for business success. Although Melissa’s time at IGA is over, Addy's still got your back! See our free ebook for Addy’s guide on navigating common data quality obstacles and speak to a Melissa representative when you’re ready to schedule a demo!

Photos taken by Vincent Dinh