Phone Verification – Verifying Emails Isn’t Enough

Melissa IN Team | Phone Verification | , , , ,

Personalization is key to improving customer experience. And, in order to personalize a customer’s experience on a website or application, you need the customer to log in. Most online players allow people to create accounts by logging in through their emails or phone numbers.

When a customer logs in to a website or an app, the first thing most companies do is verify the person’s identity through email or phone verification. Verification is a necessary step to minimize the risk of fraud. At the customer’s end, signing in through an email and a phone number are identical. However, there is a difference in their efficacy. Read more “Phone Verification – Verifying Emails Isn’t Enough”

Phone Verification Boosting Customer Data Accuracy

Melissa IN Team | Phone Verification | , , , ,

The importance of having accurate, reliable customer data cannot be stressed enough. E-commerce is booming but unfortunately so is online identity fraud. In 2019, one in every fifteen people had fallen prey to identity theft!

Fraud of this type doesn’t just affect the customer, it affects businesses and the way they are perceived too. Thus, organizations must take on the responsibility of keeping fraudsters from creating accounts with them. This is where identity verification comes in. There are many ways to verify a person’s identity but one of the easiest is phone verification.

In today’s age, people consider their phones an extension of themselves and this is one device they’re sure to carry along everywhere they go. Currently, around 70% of the world’s population can be identified with a mobile phone number. Phone verification is the ideal way to keep your customer database accurate and updated. This check can be performed when onboarding a customer as well as during the checkout process.

Why Phone Verification?

A person’s identity can be verified with their email addresses too. But, think about it – how many email addresses have you had over the years? Have you shut down the ones you don’t use or are they simply lying dormant?

On the other hand – how many phone numbers have you had? Maintaining email addresses is free but keeping phone numbers active has a small cost involved and so it’s not likely that you have too many dormant phone numbers. Here are a few more reasons why phone verification is important for customer data accuracy.

Fake emails are easier to set up
Anyone can open an email account and it’s free. It’s easy to make a fake account look real. Also, as long as the password is known, anyone can operate an email address. But, if a person wants a new mobile phone number, they would need to provide documentary evidence to confirm their identity.

There’s a process of due diligence involved and hence it’s harder for fraudsters to get a new sim card. If a person loses their mobile phone, they’ll probably lodge a complaint and block the number but if they were to get locked out of an old email address, they may not pay as much attention. Thus, phone verification is more secure.

Almost always accessible
Despite the growing internet network, there are still some places with poor or limited connectivity. Two-step verification checks for email addresses may be difficult in such areas. The mobile network is much stronger and even in places where there’s limited internet connectivity, a phone call or an SMS can always get through. Thus, validating phone numbers and making sure they’re updated, is much easier.

Global in reach
With nearly 65% of the worldwide population currently owning a mobile phone, and an expected 3.8 billion smartphone owners by end of 2021, you should be fishing where the fish are! But you’ll need to make sure you work with a partner who can deliver phone verification security codes nearly anywhere in the world.

Easy to use and scale
Phone verification services are available as pre-built solutions that require no further coding, processing, testing, etc. and can be used instantly. Whether you’re validating 100 phone numbers or 10,000, the process remains the same. It’s automated and hence manual effort involved is minimized. This also minimizes the risk of human error.

Maintain friction-free communication channels
One of the key reasons to verify phone numbers is to maintain open channels of communication with the customer. Statistically speaking, the average conversion rate of an SMS campaign is 45%. Sending an individual a text message after initial contact increases conversion rates by 112.6%.

Similarly, when it comes to communication regarding order confirmation and deliveries, customers are more likely to respond to a phone call or an SMS than to an email. If the delivery agent needs to contact the customer for clarification with their address, he needs a phone number to call the individual.

Despite the growth of smartphones, there are still many who prefer to use a simple mobile sans the internet. As a business, you cannot afford to ignore this section of the population.

How Can You Verify Customer Phone Numbers?

Verifying phone numbers is easy. You don’t need to have a dedicated person calling each number to verify its authenticity. There are automated solutions to do this for you. These solutions have a global reach and are easy to scale.

The Phone Verification API pings numbers on your database and compares them to reliable third party databases such as government ID records to verify that they are active and linked to the correct individual. The verification happens in the background with minimal involvement by the business employees as well as the customer. Thus, the customer is not inconvenienced in any way and the organization gets reliable data.

Melissa’s Clean Suite Fights Dirty Data in CRM Platforms

Melissa Team | CRM, Data Cleansing, Data Enrichment, Data Quality, News & Events, Salesforce | , , , , , , , ,

Vibrant Data Protects Customer Experience and Boosts Value of Omnichannel Marketing; Demos at Dreamforce #DF18

Rancho Santa Margarita, CALIF – September 26, 2018 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced its Clean Suite for CRM, comprehensive data quality tools and services that provide clean data for successful omnichannel marketing. Optimized for Salesforce, Clean Suite verifies, standardizes, corrects, and appends customer contact data records – fueling marketing efforts with information that protects resources and results.

Melissa’s Clean Suite is a full-featured toolset that verifies, corrects, and standardizes global names, addresses, phones and emails in real-time so only the freshest data enters your CRM. Tapping into Melissa’s extensive multi-sourced data, records are cleaned, updated, deduped, and enriched to add value across the spectrum of enterprise needs. For example, via real-time operations or batch processing, users can add business firmographic data, demographics, and geographic data to improve targeting, segmentation, and lead scoring. Capabilities such as autocomplete addresses further ensure correct data enters the system, while also reducing cart abandonment, increasing conversions, and improving fulfillment.

Clean Suite is Lightning ready, and supports standard and custom Salesforce objects. Users can access easy-to-build individualized interfaces and verify data within their own custom templates.

Melissa will be demonstrating Clean Suite tools and strategies at Dreamforce, Booth 121, at Moscone Center in San Francisco, September 25-28, 2018. Click here to gain more insight on Melissa’s Clean Suite or to access a free trial. To connect with members of Melissa’s Salesforce data quality team outside the Dreamforce event, visit or call 1-800-MELISSA.

Salesforce, Lightning and others are among the trademarks of, inc.

Looking for Someone? Try our New Personator Search

Blog Administrator | Address Check, Address Quality, Address Search, Personator | , , , , , , , , , , , , , ,

Personator Search is a new cloud based solution
provided by Melissa that allows users to retrieve multiple verified contact
records based on an input address, name, phone, or email. With this service,
power users can easily parse through multiple individuals at a single address,
multiple individuals with the same name, and more to get precisely the record
they are looking for.

a Nutshell

In essence, our Personator Search will take in a
user’s input information, search against a massive multi-sourced database, and
return all information we have associated with those inputs. The user can then
parse through their results to find the individual, address, phone, or email
they are looking for.


Full Suite of Information

As stated above, Personator Search can return contact
information based on an address, name, phone, or email input. More
specifically, the outputs include:

One full name per record

One current address per record

Move date for the current address

All previous addresses associated with the

Move date for the previous addresses

All phone numbers associated with the

All emails associated with the record

Date of birth

Date of death

What an example XML format response may look like:



User Control


While Personator Search will return up to 500
individual records with an extensive amount of information in each, the user
can impose limits on responses to prevent overwhelming intricate data retrieval
and management processes. Each response is split into pages, which by default
contains 10 records per page. However, the user can use built in options to
change the amount of records per page, the maximum amount of phones or emails
returned, or even return every record simultaneously.

and Sort

In addition to controlling the amount of data and what
kind of data is returned, the user can also control how their information is used to search Melissa’s massive contact
database. The search type option will allow the user to select what piece of
input data is the primary pivot when verifying or appending information. Let’s
say for example, an address, name, phone, and email are all entered as an input.
Search type will allow the user to find all individuals associated with that
address, all individuals of the input name, all individuals with the input
phone, or all individuals with the input email, depending on the search type
they choose. And if left blank, it will cascade through those options in order
until records are found.

Search conditions also allow the user a higher degree
of power with Personator Search. When set to strict, the service will only
return records that match the inputs exactly. When set to
loose, the service will return all records that fully and partially match the
input information. Lastly, the progressive option will at first run a strict
search, but progressively drop inputs if nothing is found initially. In
addition to this, an age filter can be applied to return individuals of a
certain age range.

Lastly, the sorting option tells the service to return
records in a certain order. The response can be sorted by postal code, city,
address, name, date of birth, date of death, move date, and Melissa Address
Key, in either ascending or descending order.

Personator Search

Personator Search is currently available as a cloud
solution, hosted by Melissa. Users can access the service through REST request,
and responses are returned in either XML or JSON format. More information about
Personator Search can be found at the link below.