Melissa IN Team | |
Personalization is key to improving customer experience. And, in order to personalize a customer’s experience on a website or application, you need the customer to log in. Most online players allow people to create accounts by logging in through their emails or phone numbers.
When a customer logs in to a website or an app, the first thing most companies do is verify the person’s identity through email or phone verification. Verification is a necessary step to minimize the risk of fraud. At the customer’s end, signing in through an email and a phone number are identical. However, there is a difference in their efficacy. Read more “Phone Verification – Verifying Emails Isn’t Enough”