A Guide to Better Survivorship – A Melissa Data Approach

Melissa Team | Address Quality, Analyzing Data, Analyzing Data Quality, Data Enhancement, Data Integration, Data Management, Data Quality, Survivorship | , , , , , , ,

By Joseph Vertido

The importance of survivorship – or as others may refer to as the Golden Record – is quite often overlooked. It is the final step in the record matching and consolidation process which ultimately allows us to create a single accurate and complete version of a record. In this article, we will take a look at how Melissa Data uniquely differentiates itself in approaching the concept of survivorship compared to some of the more conventional practices.
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