OpenStreetMaps is a popular and well-known open source repository for address and GIS data. It may be tempting to want to use this free data to solve your business problems. In many cases, this data may be perfect for what you need; however, there are also many scenarios where a premium paid for a data set is required or preferred.
Join us as we focus on address-level data and geocoding and take a high level look at both data sets to explore the advantages and disadvantages of both options.… Read More
What’s the elephant in your business? Every company has one! I’m talking about the thing that costs you money, customers and insight. Could it be returned mail? How about fraudulent transactions? Whatever the problem, it all stems from one big beast – bad address data. Customer communication, fraud prevention, predictive analytics and ultimately, your bottom line, all hinge on the quality of your address data.… Read More
Rural America. Farm country. Quiet living. Some phrases that come to mind when thinking about a small town like Potwin, Kansas. With a population of 468, how is it possible that Potwin is also home to more than 600 million IP addresses? Some of which are connected to scammers, spammers and fraudsters!
Using IP geolocation to map a person or a device’s location has varying degrees of accuracy.… Read More
Anyone who has looked at flood data knows that FEMA is not the answer. It’s not that FEMA doesn’t try to accurately map what they believe to be floodable areas. It’s that FEMA is politically driven. As a city, you do not have to participate in FEMA mapping. Why would you not participate? Well, properties in flood zones tend to have lower valuations, and lower valuations tend to generate lower taxes. … Read More
Technology Partnerships Advance Data Quality as Central Business Process;Enable Worldwide Expansion of Both Direct Mail and Data Quality Divisions
Rancho Santa Margarita, CALIF – December 16, 2014 – Melissa Data, a leading provider of contact data quality and address management solutions, today recognized 2014 as a milestone year for company partnerships in both its direct mail and data quality divisions. By working with leaders in ecommerce, data integration and comprehensive mailing solutions, Melissa Data has cemented strategic alliances that further expand its customer base worldwide.… Read More