5 Ways Retailers are Crazy Good at Using Data

Cassidy Littleton | Ecommerce, Geocoding, IP Location | , ,

Retailers Who Know How to Use Data…

… are basically unstoppable. Being well-versed in data for retail can unlock the ability to rock conversions, see into the future, and, perhaps most importantly, prevent fraud instantly. Recognizing the importance of data and knowing how to use it is like unlocking all the secret levels in a video game, but instead of just enjoying the satisfaction of beating the last boss, retailers experience the evergreen satisfaction of improving all business operations for the long-term.… Read More

Hip, Hip, Hooray! The Elephant Gets Addressed Today.

Melissa Team | Address Check, Address Correction, Address Quality, Address Search, Address Standardization, Address Validation, Address Verification, Data Enhancement, Data Enrichment, Geocoding, Global Address Verification, Identity Resolution | , , , , , , , ,

What’s the elephant in your business? Every company has one! I’m talking about the thing that costs you money, customers and insight. Could it be returned mail? How about fraudulent transactions? Whatever the problem, it all stems from one big beast – bad address data. Customer communication, fraud prevention, predictive analytics and ultimately, your bottom line, all hinge on the quality of your address data.… Read More

Coordinates Cooperate with GeoCoder

Author | Geocoding, Location Intelligence | , , , ,

Rural America. Farm country. Quiet living. Some phrases that come to mind when thinking about a small town like Potwin, Kansas. With a population of 468, how is it possible that Potwin is also home to more than 600 million IP addresses? Some of which are connected to scammers, spammers and fraudsters!

Confounded Coordinates

Using IP geolocation to map a person or a device’s location has varying degrees of accuracy.… Read More