Are the costs of printing and mailing causing a dent in your
profit? One of the causes of these costs could be something we all know as
return mail. Return mail affects different areas including increased postage,
paper usage, duplicated work, poor cash flow, loss of customers, and more.
There is a way to have control over this culprit: implement a rigorous address
quality program.… Read More
Company: Altapass Foundation, Inc.
Altapass Foundation, a nonprofit organization dedicated to
the preservation of the land, history, and culture of the Southern Blue Ridge
Mountains, is located in western North Carolina. As a foundation, they host
many public activities and therefore have a large database that dates back more
than 10 years.
This is where the challenge comes in.… Read More
What if I told you that the marketing strategy you’re
missing is direct mail?
Before you close the page and disregard that statement, read
65% of consumers make
purchases as a result of direct mail.
That’s right. The one thing you have probably disregarded as
a method of marketing can make up the majority of your sales. While competitors
are fighting for attention on social media, you can be positioning yourself in
the hands of the consumer and making a sale – literally.… Read More
Technology Partnerships Advance Data Quality as Central Business Process;Enable Worldwide Expansion of Both Direct Mail and Data Quality Divisions
Rancho Santa Margarita, CALIF – December 16, 2014 – Melissa Data, a leading provider of contact data quality and address management solutions, today recognized 2014 as a milestone year for company partnerships in both its direct mail and data quality divisions. By working with leaders in ecommerce, data integration and comprehensive mailing solutions, Melissa Data has cemented strategic alliances that further expand its customer base worldwide.… Read More
By Elliot King
Sometimes you just know you’re doing things badly. You send out a direct mail piece and you get all sorts of bounce backs. And sometimes you know you’re doing something well. The next direct mail piece gets a really high rate of return.
But an ad hoc, event-by-event assessment of performance generally is not good enough. Organizations need to measure themselves over time to determine how close they are to achieving a specific goal.… Read More