Taking Action to Avoid Undeliverable Mail

Blog Administrator | Data Cleansing, Mailing & Shipping, Marketing | , ,

Are the costs of printing and mailing causing a dent in your
profit? One of the causes of these costs could be something we all know as
return mail. Return mail affects different areas including increased postage,
paper usage, duplicated work, poor cash flow, loss of customers, and more.
There is a way to have control over this culprit: implement a rigorous address
quality program.… Read More

Case Study: Clean Data Helps Non-Profit Flourish

Blog Administrator | Case Study | , ,

Company: Altapass Foundation, Inc.

Altapass Foundation, a nonprofit organization dedicated to
the preservation of the land, history, and culture of the Southern Blue Ridge
Mountains, is located in western North Carolina. As a foundation, they host
many public activities and therefore have a large database that dates back more
than 10 years.

The Challenge:

This is where the challenge comes in.… Read More

The Marketing Strategy You’re Missing

Blog Administrator | Data Quality | , , , ,

What if I told you that the marketing strategy you’re
missing is direct mail?

WAIT!

Before you close the page and disregard that statement, read
this fact:

65% of consumers make
purchases as a result of direct mail.

That’s right. The one thing you have probably disregarded as
a method of marketing can make up the majority of your sales. While competitors
are fighting for attention on social media, you can be positioning yourself in
the hands of the consumer and making a sale – literally.… Read More

Strategic Alliances Fuel Global Growth for Melissa Data

Melissa Team | Address Check, Address Quality, Address Validation, Address Verification, Analyzing Data, Analyzing Data Quality, Canadian Change of Address, Data Cleansing, Data Integration, Data Management, Data Quality, Geocoding, Global Address Verification, Global Data Quality, Press Release | , , , , , , , ,

Technology Partnerships Advance Data Quality as Central Business Process;Enable Worldwide Expansion of Both Direct Mail and Data Quality Divisions

 

Rancho Santa Margarita, CALIF – December 16, 2014 – Melissa Data, a leading provider of contact data quality and address management solutions, today recognized 2014 as a milestone year for company partnerships in both its direct mail and data quality divisions. By working with leaders in ecommerce, data integration and comprehensive mailing solutions, Melissa Data has cemented strategic alliances that further expand its customer base worldwide.… Read More

Measuring Yourself

Melissa Team | Analyzing Data Quality, Data Management, Data Quality | , , ,

By Elliot King

Sometimes you just know you’re doing things badly. You send out a direct mail piece and you get all sorts of bounce backs. And sometimes you know you’re doing something well. The next direct mail piece gets a really high rate of return.

But an ad hoc, event-by-event assessment of performance generally is not good enough. Organizations need to measure themselves over time to determine how close they are to achieving a specific goal.… Read More