By Ray Jutkins
When should you use a self-mailer? A self-mailer combines a letter, a brochure, and response device into a single piece of paper. Obviously, a self-mailer is less expensive than a full package. But just being less expensive doesn’t make it more effective.
Here are 7 times when you might choose to use a self-mailer:
1. When you’re mailing to your own customers.… Read More