Tag: direct mail | Global Intelligence Blog

7 Times When You Might Use a Self-Mailer

Blog Administrator | Article, Copy/Design, Direct Mail | Article, Copy/Design, direct mail

By Ray Jutkins

When should you use a self-mailer? A self-mailer combines a letter, a brochure, and response device into a single piece of paper. Obviously, a self-mailer is less expensive than a full package. But just being less expensive doesn’t make it more effective.

7 Keys for Improving Your Offer

Blog Administrator | Article, Copy/Design, Direct Mail | Article, Copy/Design, direct mail

By Craig Huey

One critical element of any direct marketing campaign is the offer. Many in the industry agree that as part of the marketing strategy, the offer constitutes 40 percent of the overall success of any campaign.

Couple this with the fact that Americans expect a special deal (e.g.,

5 Ways to Use Postcards to Drive Website Traffic

Blog Administrator | Article, Copy/Design, Direct Mail | Article, Copy/Design, direct mail

By Brandon Cornett

Direct mail marketing is often part of a bigger picture and longer sales cycle. In such cases, your direct mail postcard or letter serves a ‘learn more” function. This is where direct mail and websites become perfect marketing partners.

5 Direct Mailing Best Practices

Blog Administrator | Copy/Design, Direct Mail | Article, Copy/Design, direct mail

As consumers move their media preferences toward customized, one-to-one vehicles such as iPods, satellite radio and TiVO, marketers are challenged in managing multi-channel messaging opportunities, according to direct marketing experts at Pitney Bowes. As spam is auto-dumped from personal computers, traditional mail has regained and maintained a great deal of relevance, usefulness and profit potential in the marketing mix.TheWiseMarketer.com).

4 Ways To Raise Direct Mail Response Rates, 2 To Avoid

Blog Administrator | Article, Copy/Design, Direct Mail | Article, Copy/Design, direct mail

Writing sales letters and brochures is both an art and a science, says Tony Attwood of Hamilton House Mailings. It’s important to have a sense of both. There are only four ways of writing a direct mail ad that will raise your response rate.