Customer Centricity and Connections: Establishing the Link

Blog Administrator | Customer Centricity, Data Management, Data Quality, Record Linkage | , ,

By David Loshin

In my last post, we began to look at the value proposition for grouping individual customers into logical groupings. We began by looking at a grouping that generally appears naturally, namely the traditional residential household.

We talked about householding in a previous blog posting, but it is worth
reviewing the basic approaches used for determining that a group of individuals
share a household.… Read More

Data Quality’s Three C’s Go Beyond Accuracy

Blog Administrator | Analyzing Data, Analyzing Data Quality, Data Quality | , , , , , , ,

By Elliot King

In many cases, quality, like beauty, is in the eyes of the beholder. The exact characteristics that define quality can be hard to describe. For example, a news report recently described a new, synthetic method for producing diamonds. Would those diamonds be of the same quality? And would they be as desirable, as diamonds mined and refined in the regular way?
… Read More

Record Linkage and Data Enhancement

Blog Administrator | Data Enhancement, Data Enrichment, Data Management, Data Quality, Duplicate Elimination, Record Linkage | , , , , , ,

By David Loshin

In my last two posts we looked at the distribution of information about entities and the use of record linkage to find corresponding data records in different data sets that can be linked together. Record linkage can be used for a number of processes that we bundle under the concept of “data enhancement,” which we’ll use to describe any methods for

improving the value and usefulness of information.… Read More

What is Record Linkage?

Blog Administrator | Analyzing Data Quality, Data Quality | , , , ,

By David Loshin

In my last entry, I talked about the fact that many distributed pieces of data about a single individual can be combined together to form a deep profile about that individual. But how are different data records from disparate data sets combined to formulate insightful profiles?

The answer lies in the ability to collect the different pieces of data that
belong to a single individual and then glom them together.… Read More