6 Challenges In Ensuring Data Quality

Melissa IN Team | Data Quality | , ,

How does a business decide the pricing of a product?

How do they decide how long a campaign should run in a city?

What makes them choose to promote one product over another?

There’s a common answer to all three questions – data. Data can be a company’s biggest asset that defines their success. However, simply having data isn’t enough. Meeting high quality standards for data is crucial.… Read More

Melissa Data Advocates Big Data Quality and Big Data Blend Practices for Authoritative Big Data Analytics

Blog Administrator | Address Quality, Address Validation, Analyzing Data, Analyzing Data Quality, Big Data, Big Data Blend, Data Cleansing, Data Enrichment, Data Integration, Data Quality, Press Release | , , , , , ,

PentahoWorld Presentation Details Data Blending Practices to Ensure Meaningful Intelligence

Rancho Santa Margarita, CALIF – October 1, 2014 – Melissa Data, a leading provider of contact data quality and data enrichment solutions, today advocated data quality practices as critical to maintaining the validity and power of Big Data analytics. The firm will provide details in a PentahoWorld training presentation slated for October 10 at 8:00 a.m.… Read More