In today’s customer-centric environment, businesses must be able to predict customer needs and offer personalized service. Your ability to do this is determined by the quality of customer data held. Poor data quality can keep even the best marketing campaigns from succeeding. According to a study, sales teams lose approximately $32,000 per sales rep and 550 hours just because of bad data. Read more “5 Ways To Use A CDP To Optimize Data Quality”
Today, anything from a set of spoons and forks to a car can be bought and sold online. Though the products may vary, one fact remains constant – the responsibility of having the order delivered to the customer on time rests squarely on the shoulders of the retailer. Irrespective of whether there’s a delay in delivery because of traffic or because the customer forgot to mention the street name, missed deliveries are a frustrating and expensive affair.… Read More
Disparate, Dirty, Duplicated Data – Understanding the 3Ds of Bad Data
In 1999, NASA learned how expensive bad data can be the hard way when they lost the Mars Orbitor in space. Why did this happen – because the engineers made calculations based on the Imperial system of measurements while the NASA scientists used the Metric system.
A simple mistake of not ensuring that the data was measured in the same units cost NASA billions.… Read More
Automated data quality routines, lightning fast processing (50 million records per hour), and no programming expertise required for master data management? Unison has you covered. It unifies all of Melissa’s data cleansing technologies through a straightforward, modern and powerful user interface without sacrificing speed or security. Explore what makes Unison so unique from other platforms and how it was designed with data stewards in mind.… Read More
Data is the new oil of the digital economy. Effectively used, data can help organizations to better understand customer needs and provide winning strategies to meet them. But the data you depend on to make these important decisions is always in flux.
In The Half-Life of Data, Bud Walker, Vice President of Enterprise Sales and Strategy for Melissa, breaks down the true nature of data and what it means for your business.… Read More