Four Steps to Improve CRM Data Quality

Every company knows that their CRM is one of their most valuable assets. With information such as emails, addresses, phone numbers, etc. on customers, how could it not be? However, have you ever stopped to think about the accuracy of your data? People move, get married, get divorced, or simply input information incorrectly. According to an industry analyst at Gartner,…

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The University of Washington Increases Revenue with the Help of Melissa Data

Like all other colleges, the University of Washington is keen on maintaining accurate records on students and alumni. However, both students and alumni's information is always changing as they move, get married, relocate, change names, etc. The need for the university to maintain accurate records rose as the need for fundraising increased due to state aid decreasing. Not having accurate…

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How to Ensure Quality in Your Data’s Life Cycle

It is inevitable for data to go bad after a certain period of time. As a matter of fact, as much as up to 2% of records in customer databases become obsolete in just one month. There are various different things that cause this to happen including marriage, job change, divorce, or death.This ends up affecting your database and therefore…

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Melissa Data Launches Listware for Salesforce

Powerful Data Quality Plug-In Cleanses, Validates and Enriches CRM Information; Increases Customer Intelligence with Property and Mortgage Data Rancho Santa Margarita, CALIF. - June 10, 2014 - Melissa Data, a leading provider of contact data quality and integration solutions, today announced Listware®for Salesforce®, its powerful data quality plug-in that integrates data cleansing, validation, and enrichment directly into Salesforce.com's CRM software.…

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Melissa Data and Scribe Software Partner to Enhance Data Migration with Data Quality Services

"Partnership Extends the Value of Intelligent Customer Data, Delivering Cost-Effective and Easy Integration Across the Enterprise Rancho Santa Margarita, CALIF - April 30, 2014 - Melissa Data, a leading provider of contact data quality and data integration solutions, today announced its strategic relationship with Scribe Software to deliver better access to business-critical data and power a 360-degree view of the…

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Data Cleansing and Simple Business Rules

By David Loshin Having worked as a data quality tool software developer, rules developer, and consultant, I am relatively familiar with some of the idiosyncrasies associated with building an effective business rules set for data standardization and particularly, data cleansing. At first blush, the process seems relatively straightforward: I have a data value in a character string that I believe…

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Integrating Analytical Results with Operational Activities

By David Loshin We have looked at using enhancement for operational purposes, as well as analytical purposes, but there are ways that we can merge the two into a hybrid: using enhanced data for analytics, whose results are incorporated into operational activities using the same types of enhancements. Actually I was a bit sneaky in my last few blog entries,…

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