Did you know that data has a half-life? That is the amount
of time it takes for the information in your database to go bad. How? Because contact data is always changing. The U.S Census Bureau states that in the
U.S. we have a population of 316 million
annually. Some of the changes that occur include 2.3 million marriages, 1.2
million divorces, 4.3 million births, 2.5 million deaths, and 47 million moves.
… Read More
PentahoWorld Presentation Details Data Blending Practices to Ensure Meaningful Intelligence
Rancho Santa Margarita, CALIF – October 1, 2014 – Melissa Data, a leading provider of contact data quality and data enrichment solutions, today advocated data quality practices as critical to maintaining the validity and power of Big Data analytics. The firm will provide details in a PentahoWorld training presentation slated for October 10 at 8:00 a.m.… Read More
Did you know that effective data management and data quality are no longer “nice-to-have” options? According to independent consultant Joe McKendrick, organizations of all types are turning to data analytics to gain that extra edge in understanding both what customers are doing, and what they intend to do.
Read about the three elements that should be part of any effective data management effort here:
http://www.information-management.com/news/data_management_quality-10018204-1.html?zkPrintable=true… Read More