Melissa’s Clean Suite Powers Spotless Data in Dynamics CRM

Pristine Data Boosts Customer Experience and Success of Omnichannel Marketing; Demos at CRMUG Summit Rancho Santa Margarita, CALIF – October 2, 2018 – Melissa a leading provider of global contact data quality and identity verification solutions, today announced its Clean Suite toolset is optimized for Microsoft Dynamics CRM®, boosting customer experience and omnichannel engagement with immaculate customer data. Clean Suite will cleanse, match, and enrich…

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Melissa’s Clean Suite Fights Dirty Data in CRM Platforms

Vibrant Data Protects Customer Experience and Boosts Value of Omnichannel Marketing; Demos at Dreamforce #DF18 Rancho Santa Margarita, CALIF – September 26, 2018 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced its Clean Suite for CRM, comprehensive data quality tools and services that provide clean data for successful omnichannel marketing. Optimized for Salesforce,…

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Research from Melissa Reveals Hidden GDPR Risks to U.S. Firms

Right to Erasure Faces Looming Blind Spot in Customer Data; Melissa Magazine Details Strategies for Avoiding Multi-Million Dollar Penalties Rancho Santa Margarita, CALIF – May 15, 2018 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced highlights of its new research showing U.S. companies are still unprepared for the E.U.’s General Data Protection Regulation…

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Melissa Data Enables Active Data Quality in Microsoft Dynamics CRM

Full Spectrum Data Quality Tools and Services Enable Better Viewof the Customer for Stakeholders at Every Point in the Data StreamMelissa Data, a leading provider of global contact data quality solutions, today announced active data quality tools and services for Microsoft Dynamics CRM. Rather than relying on rules-based validation, Melissa Data's tools tap into multi-sourced, constantly updated reference datasets to…

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Improving Customer Retention

CRM's are a commonly used tool to gather information on customer's and improve customer relationships with the objective of customer retention. CRM's contain information on customer's name, address, email, phone and more that helps sales representatives have a deeper understanding and context around every individual customer. They create a centralized location where you can store all of your necessary contact…

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Four Steps to Improve CRM Data Quality

Every company knows that their CRM is one of their most valuable assets. With information such as emails, addresses, phone numbers, etc. on customers, how could it not be? However, have you ever stopped to think about the accuracy of your data? People move, get married, get divorced, or simply input information incorrectly. According to an industry analyst at Gartner,…

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How Shipping Predictions Increase Ecommerce Sales

How often do your customers abandon their shopping carts? Probably than you'd like. As an online merchant, you have entered a playing field where the star athletes include monoliths like Amazon, who offer fast & free shipping to their customers. Do you feel like you can't compete?Something Amazon knows, that you might not, is that having the ability to disclose…

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Melissa Data Highlights Global Data Quality for Data-Driven Marketers at DMA 2014

Attendees Can Test Drive Cloud-Based Tools for Data Cleansing, Identity Verification and Fraud Prevention Rancho Santa Margarita, CALIF - October 14, 2014 - Melissa Data, a leading provider of contact data quality and direct marketing solutions, is demonstrating cloud-based data quality tools and services at DMA2014 booth #1214. Optimized for marketers seeking a single, 360° view of their worldwide customer,…

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Melissa Data Launches Listware for Salesforce

Powerful Data Quality Plug-In Cleanses, Validates and Enriches CRM Information; Increases Customer Intelligence with Property and Mortgage Data Rancho Santa Margarita, CALIF. - June 10, 2014 - Melissa Data, a leading provider of contact data quality and integration solutions, today announced Listware®for Salesforce®, its powerful data quality plug-in that integrates data cleansing, validation, and enrichment directly into Salesforce.com's CRM software.…

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