Data Quality & Its Impact on Marketing Campaigns

Melissa AU Team | Australia, Data Quality | , , , ,


Data is undoubtedly the backbone of any organization’s strategies and marketing campaigns. Simply put, if the right data is not available, or the quality of data is not up to the mark, analysts will end up making wrong decisions, which would have a trickledown effect from the higher echelons of the management teams, right till the lower levels within an organization.… Read More