5 Direct Mailing Best Practices

Blog Administrator | Copy/Design, Direct Mail | , ,
As consumers move their media preferences toward customized, one-to-one vehicles such as iPods, satellite radio and TiVO, marketers are challenged in managing multi-channel messaging opportunities, according to direct marketing experts at Pitney Bowes. As spam is auto-dumped from personal computers, traditional mail has regained and maintained a great deal of relevance, usefulness and profit potential in the marketing mix.TheWiseMarketer.com).
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3 Keys to Making Direct Mail a Success for You

Blog Administrator | Article, Copy/Design, Direct Mail | , ,
By Joe Vitale 
Hypnotic Marketing’s Joe Vitale gives his mesmerizing tips on how to make your direct mail a smashing success. What are his tricks of the trade?
So many of you seem willing to spend hundreds, even thousands, of dollars on a direct mail gamble, that I feel compelled to give everyone a brief lesson in what it takes for direct mail to work. 
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