Is Direct Mail the Best Marketing Medium?

Blog Administrator | Article, Copy/Design, Direct Mail | , ,
Is direct mail the most effective marketing channel ever? A group of chief marketing officers think so. Here’s more of what your fellow CMOs think of the industry.  
According to an article in DM News, a recent survey from direct marketing firm Targetbase noted that 23 percent of marketers feel that direct mail has the most effect of any marketing medium on their growth.
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How Personalized Stamps Can Boost Branding

Blog Administrator | Article, Copy/Design, Direct Mail | , ,
Picture this – you can now place your company logo on a U.S. postal stamp. How’s that for added branding? Personalized postage, here we come. Question is – how will we be able to do that? 
The U.S. Postal Service recently expanded its customized postage program, which allows patrons to personalize stamps with pictures or images using Customized PC Postage® technology.
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Do Envelopes Really Spark a Call-to-Action?

Blog Administrator | Article, Copy/Design, Direct Mail | , ,
Envelopes evoke emotion – so says a head honcho from the Envelope Manufacturers Association Foundation (EMAF). So, do people really like receiving mail? Do envelopes really encourage a call-to-action? 
The answer is a resounding yes – 75 percent of Americans say they are most likely to pay attention to direct mail, three times more than unsolicited email, internet banner or pop-up ads, telemarketing calls, door-to-door marketing and mobile phone text messages, the EMAF report reveals. 
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