By Dave Scott, CEO, Marketfish
The secret to successful list marketing is good testing. Unfortunately, many companies aren’t sure how to test effectively. They simply rent a list of prospects, send out their e-mail to everyone on that list, and wait for the results. When their campaign isn’t successful, they assume list marketing doesn’t work, and never try it again.
If testing is done right, it can be a powerful tool for any direct marketer.… Read More