Create Your Mailing List

USPS® WebsiteAn effective mailing list is more than names and addresses--it's a record of each person's buying behaviors. Your customer list can track how often they shop with you, what they typically buy, and how much they spend. Keeping track of your customers and their purchasing habits will help you to personalize offers and increase the likelihood of a sale…

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7 Questions to Ask an E-Mail List Vendor

Kendra Jaros, manager, internet.com newsletter publishing groupRenting third-party lists is one of the most common ways to acquire customers and/or build in-house email lists. Where do you begin? Doing your homework saves headaches later -- headaches driven by poor results, spam complaints, wasted time and money, and bad public relations. There seem to be a limitless number of companies pitching email…

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7 Reasons to Leverage New Homeowner Mailing Lists

By Mark Mauser, ArticlesbaseNew homeowners represent an enormous profit opportunity for local businesses. On average, about 41 million Americans move each year. Having just moved into a new neighborhood, these individuals and families have yet to find local businesses they will form lasting relationships with. New movers represent a hot opportunity for local businesses forward-thinking enough to extend to them…

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List Hygiene: Your Smartest Move

By Lou Mastria, chief privacy officer and vice president of public affairs, NextAction CorpCan there be targeted marketing without accurate information? I say no.From e-mail to direct mail, the need for sound list hygiene practices is not only ever-present, but ever-increasing. Why? For me, it comes down to the belief that a global list hygiene strategy is part and parcel of…

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7 Criteria to Make Massive Profits From Absentee Owners

By Jason R. Hanson, author & founder, National Real Estate Investor MonthListen; before you read any further, go grab a pen and pad of paper, because this is going to be one of the most valuable articles you've ever read. You're going to learn how to dominate your local niche of absentee owners and easily make six figures a year…

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Email List Hygiene: Keep It Clean

By Spencer Kollas, director of delivery services, StrongMail SystemsLast month, I provided best practices to maximize email deliverability with the first step in this series, data capture. The next logical, and critical step is applying effective list hygiene techniques. Maximizing email deliverability does require managing many factors, but once you understand the various components, the process is fairly straightforward. Even if…

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How to Choose High-Performing Mailing Lists

By Rick Brough, director of consulting services, Transcontinental Database Marketing If you're a mailer seeking advice about making the best list selections, you've come to the right place. The following suggestions should give you an edge.Profile your house list. House lists can help determine how to apply targeted selections on prospect lists. For example, a concentration of ZIP codes on the…

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Mailing Lists: Understanding the Dynamics of Consumer Data

By Aliza Bornstein, copywriter, Melissa DataIn a January 28, 2009 webinar, host Dan Anglin covered such topics as: sources utilized during compilation; demographic and geographic selects; learning from existing customers and responders; and tips and trends.1. Where do major data compliers get their data? Major compilation sources include: voter registration records; county deed records; mail order and Internet purchase transactions; warranty…

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12 Questions to Ask a List Vendor

By Jeffery Dobkin, marketing consultant, author, and professional speaker1. Ask the origin of the list. There are two types of lists, determined by their origin: compiled lists and response lists.Compiled lists are a common source of names and records that have been gathered, collected, and entered into a database. The names may have been acquired through public records such as vehicle…

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