Global Intelligence Blog - Insights and Analysis for the Data-Driven Enterprise

Data Quality And Data Governance: Where To Begin?

Melissa AU Team | Data Governance, Data Quality | Business, data, data governance, data quality, IT

There’s no denying the importance of data in today’s world. When used the right way, data can give you a competitive edge over everyone else. According to the McKinsey Global Institute, data-driven organizations are 23 times more likely to outperform competitors in terms of new customer acquisition and have a 19 times higher likelihood of achieving above-average profitability.

However, becoming data-driven is easier said than done.… Read More

Email Validation: Why You Want Quality Versus Quantity

Melissa IN Team | Email Verification | data quality, email address validity, email marketing campaigns

Of all the communication channels used by companies to reach out to customers, emails continue to be the most preferred. The global e-mail market valuation is expected to reach $17.9 billion by 2027.

Most marketers would rather stop their social media activities rather than give up on email marketing. Emails are a great way of staying connected to the existing customer base and reaching out to a new customer base.… Read More

Data Quality – The Hidden Enabler of Security and Compliance

Melissa AU Team | Data Quality | accuracy, data governance, data quality, privacy, security

When guests check in to a 5-star hotel, they volunteer their personal information quite freely with the assurance that their data will be kept safe. After all, the customers are paying a premium for service. What happens when there’s a data breach – Marriott discovered the consequences when their systems were hacked and sensitive details of over 500 million customers were exposed. The hotel line was fined £18.4 million for failing to protect personal data.

Gartner Names Melissa to Data Quality Solutions Magic Quadrant 2021

Melissa Team | 2021, Data Quality, Gartner, Gartner Magic Quadrant, Global Data Quality, Press Release

Second consecutive year Melissa Data positioned in report

Rancho Santa Margarita, CALIF – November 2, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced it has again been positioned by Gartner as a Niche Player in the Magic Quadrant for Data Quality Solutions¹. Melissa Data was one of 15 vendors evaluated in the report.

Preparing Your Ecommerce Store For The 2021 Holiday Season

Melissa IN Team | Ecommerce | data cleansing, Ecommerce Holiday Guide, Ecommerce Website in 2021, email campaigns

To maximize your profits, your energy needs to be focused on three goals; preparing your backend logistics, promoting your brand and giving customers the best experience.

As the holiday season approaches, retailers start thinking of new ways to ensure that their products find a spot in gift baskets and stockings. A holiday-centric product line is probably already in production and now is the time to start thinking about marketing and outreach strategies. The online sale boom usually begins around November. In 2019, online purchases accounted for only 13.6% of sales. In 2021, this number is expected to reach 19.5%.