Data Appending: Dive Deeper

The need to append a prospect or customer data file with third-party data is a necessity for most intelligence-driven marketers. Missing data, stale or inactive files, data kept in silos within enterprises, inaccurate data entry- all of these "sins" can creep into the database and wear down the success of prospect and customer engagement initiatives. Depending on the application, such data mishaps…

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Melissa Data: Licensed NCOA Mail Service Provider for Canadian National Change of Address

Melissa Data, a nonexclusive NCOALink Full Service Provider Licensee of the USPS, is now a licensed NCOA mail service provider for Canadian National Change of Address (NCOA).   Melissa Data provides companies with the services necessary to keep up with customers that have moved, both in the U.S. via NCOALink services, and Canada via Canada Post NCOA services.   As…

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How High-Level Data Modeling Fits with Other Data Initiatives

Most organizations today are in some stage of developing large, cross-department, data-related initiatives. In this Information Age, data is a strategic differentiator - a retail organization that has a strong vision around its customer information is a step ahead of its competitors. Many of the buzzwords surrounding data-related initiatives are common in both business and IT circles: master data management,…

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Building a Robust Business Case for High Quality Master Data

Projects addressing data quality or master data management (MDM) frequently struggle to get approved by senior management. In fact, the two top barriers to data quality projects are "it's very difficult to present a business case" and "management does not see this as an imperative." Only around 60% OF MDM projects proceed with a proper business case. This is an…

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Master Data Services-SSIS MDM Load

Microsoft recently released Master Data Services in SQL Server 2008 R2 CTP. Without getting into the strategic benefits, definitions, etc., MDM (Master Data Management) will be very helpful for any application in automating the setup and maintenance of look up or cross reference tables, hierarchies, dimensions, or utilizing reference data. This article will provide an overview of Master Data Management…

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Data Quality Tips from Our Experts

By Tim Sidor DQT Product Specialist   Speeding Up MatchUp Object Incremental Processing The Incremental Deduping Interface allows multi-users to simultaneously verify existing records and add new ones. This may come at the expense of speed, however, because each record processed must be immediately added (inserted) to the key file, so each running process can see the newly updated key…

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Case Study: SMARTech Integrates Enterprise Data Quality Platform to Consolidate Data Sets

SMARTech's main challenge was integrating disparate data sources into a data-centric hub for the purpose of consumer and constituent engagement. It was essential to utilize a master data management solution that would successfully allow SMARTech to gain a single, accurate, organized view of their customers by consolidating data across different data sources. The company also needed a strong technical support team…

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Melissa Data Closes 2009 with Record Sales for DQ Product Line

Multiple sales in December for the Total Data Quality Integration Toolkit (TDQ-IT) helped close out the year, exceeding expected forecast. Melissa Data has a host of data quality and enrichment solutions to help any size company - from small to mid-size companies to Fortune 500. The product offering includes multiplatform APIs, Web services, and enterprise platforms like TDQ-IT which delivers…

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Moving Mountains of Data Without Sacrificing Performance

With the increased merging of disparate core business systems in the enterprise--as well as the emergence of additional systems in the form of enterprise resource management, customer relationship management, hierarchical storage strategies, and other business-driven initiatives--many companies today find themselves moving mountains of data on a daily basis. Business intelligence (BI) initiatives in particular typically rely on data warehousing strategies…

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How to Improve Customer Data Quality

In any customer-centric business, be it hospitality, banking, retail or insurance, there are numerous touchpoints where the consumer interacts with the business. Many interactions take place between the consumer and the business through various direct and indirect channels: direct marketing campaigns (email, mailers, telemarketing, etc.); points of sale; information kiosks; online shopping portals; and feedback forms for services rendered. During…

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