7 Steps to Enhance Product Data Quality

The TDWI Checklist Report on Product Data Quality points out the most pressing technology requirements for improving the quality of product data: 1.      Support product data's diverse and complex standards. Standardization is the most common data quality technique, regardless of the data type.  2.      Enhance product data with additional information. Even when product data is clean and standardized, its value can be…

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Unlock the True Value of Customer Information with Better Data Quality

Clean data can go stale at a rate of 2 percent per month. Greg Brown, Melissa Data's director of marketing, details the challenges of data quality, the four basic data quality requirements, and how companies of any size can benefit from enacting a flexible data quality initiative.   Listen to the Podcast. Post your comments here. >>  http://www.outlookseries.com/vendor_perspective/Melissa_Data.htm

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3 Steps to Good Data

Did you know that effective data management and data quality are no longer "nice-to-have" options? According to independent consultant Joe McKendrick, organizations of all types are turning to data analytics to gain that extra edge in understanding both what customers are doing, and what they intend to do. Read about the three elements that should be part of any effective data…

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Melissa Data’s WebSmart Service Featured in YouTube Video

Did you know that Melissa Data's address cleansing Web service can be easily integrated with SAP? With just a click of a button, your address is verified, corrected and standardized. In this video, Forrest Horner, a senior IT analyst for Sacramento County, shows a snippet of the Web services' address cleansing functionality within a SAP environment. Check it out:  …

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Managing Data Quality in the Face of Organizational Change

David Loshin, president on Knowledge Integrity Inc., offers four possible examples of organizational change that have ramifications in association with the data quality program: 1. Reorganization and downsizing 2. Outsourcing 3. Offshoring 4. IT management changes In each of these instances, the challenges associated with changes to organizational staff will impact the continuity of the data quality program. Therefore, make sure that…

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How To Make Data Integration Work

A recent report from TDWI offers a checklist of 10 best practices that shows it's time to raise the bar on integration expectations, as the industry's evolution has outpaced mindsets. Philip Russom, senior manager for TDWI Research and author of the report, emphasizes that there's no silver bullet for "ideal" data integration. As the report explains, DI is a diverse…

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Melissa Data’s 25th Anniversary Catalog is Here

Our new catalog features many new products and services like Telco Data Solutions, GeoPoints, and IP Locator. Review real life application stories, white papers, and our new ROI calculator--all resources to show you how data quality can help save you mailing costs. Take the Data Quality Challenge--does your database measure up? Be one of the first to benefit from this no-risk data…

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