Global Intelligence Blog – Page 4 – Insights and Analysis for the Data-Driven Enterprise

February 21, 2019 Author Data Enhancement, Data Enrichment, Demographics, Digital Identity Verification, Personator

How useful is demographic data for targeted advertising use?

Demographic data can be very useful for an advertiser to know who his target customer is. As an example, knowledge about a family’s household income can be used by a realtor when marketing a potential home to a client. Likewise, banks can use an individual’s income and occupation to properly target services and products such as credit cards to people…

February 20, 2019 Melissa AU Team Global ID Verification

Reasons Why Verification Of Identity Is Crucial In Emerging Markets

In the film Face Off, John Travolta steals the identity of the antagonist by undergoing a face transplant. He could access everything that the opponent has by doing this. But in reality, one does not need a face transplant. As more and more transactions have moved online, getting the personal details of another person is good enough to gain access…

February 18, 2019 Author Geocoding, Location Intelligence, Street Route

Accurate Proximity Data – Help or Hindrance for Today’s Brick & Mortar?

Can giving your customers accurate proximity data to your brick and mortar store help your business? There are many Store Locator solutions on the market which businesses use to help potential customers come to the decision that the proximity will result in an actual visit. This usually requires integrating a third party web site widget or licensing an API. When…

February 18, 2019January 21, 2019 Melissa UK Team Uncategorized

The Role of ID Verification in the Customer Experience

For consumers looking for a smooth onboarding process, ID verification provides an easy to follow procedure meaning that an organisation can quickly establish a customer’s ID enabling a positive customer experience. What is also equally important is that fact that ID verification generates consumer confidence which will also drive a positive customer experience. How so? The customer experience is related…

February 14, 2019 Author Geocoding, Location Intelligence

Coordinates Cooperate with GeoCoder

Rural America. Farm country. Quiet living. Some phrases that come to mind when thinking about a small town like Potwin, Kansas. With a population of 468, how is it possible that Potwin is also home to more than 600 million IP addresses? Some of which are connected to scammers, spammers and fraudsters! Confounded Coordinates Using IP geolocation to map a…

February 12, 2019February 11, 2019 Melissa Team Address Check, Address Quality, Address Validation, Address Verification, Customer Identities, Data Quality, Digital Identity Verification, eIDV, FinTech, Full Contact Authentication, Global Address Verification, Global Data Quality, Global ID Verification, Healthcare Data Management, Identity Resolution, International Address Verification, News & Events, Personator World, Press Release

Enterprise Demand for Identity Verification and Address Management Fuel Global Growth for Melissa

Melissa Opens New Locations in Europe and Asia to Deliver Data Quality Solutions to Expanding Financial Services, Healthcare, and Ecommerce Markets Rancho Santa Margarita, CALIF – February 12, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced global growth in support of enterprise customer needs for identity verification and address management solutions.…

February 11, 2019January 21, 2019 Melissa UK Team Uncategorized

The Crucial Role that Data plays in Banking

Regulation and technology are constantly being regarded as the key drivers in banking and although, they play a crucial role, it is data and the ability of big data that is really driving the industry. In order for regulation and technology to reshape the banking industry, there is a need to firms to rethink their foundations and business models and…

February 4, 2019January 21, 2019 Melissa UK Team Address Check, Address Correction, Address Quality, Address Verification, Analyzing Data, Analyzing Data Quality, Big Data, Data Management, Data Matching, Data Profiling, Data Quality, Data Quality Assessment, United Kingdom

The Role of Data Quality for Charities

2% of contact data is subject to inaccuracies every month which means that almost 25% of data is corrupted on an annual basis. However, new statistics demonstrate that organisations find almost 30% of their contact data to be inaccurate. This is not an alarming statistic as smart technology has meant that we are more connected than ever, but it has…

February 1, 2019February 4, 2019 Melissa IN Team FinTech, India

Role of Technology in Fraud Detection within the Indian Banking Sector

The increasing levels of fraud have put every country on high alert. India, being a developing country, is not far behind, when it comes to being a victim of fraud. Since banks are the forces that drive the financial sector and the money market, they are most prone to frauds, putting them on the radar for forgery and cyber fraud.…

January 28, 2019 Author Data Cleansing, Duplicate Elimination, GDPR

Google Gets Nailed for GDPR

Today is Data Privacy Day! A good day to remind our readers about GDPR data privacy regulations and those pesky goalposts. If you haven’t been keeping up, the GDPR hammer is coming down hard and fast on tech giants like Google, who was recently hit with a fine totaling 50 million Euros (about $57,192,500) by France’s data protection regulator CNIL.…