Your Deduplication Processes May be Leaving You at Risk for GDPR Fines

Once-trusted fuzzy matching algorithms may be leaving your organization vulnerable to hefty GDPR fines. The balancing act of false-positives and false-negatives in single customer view (SCV) systems used to favor the false-negative side, with near negligible error results. However, the standard of that balancing act has now been redefined by the GDPR regulations. Find out how GDPR has moved the…

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The Importance Of E-Mail Validation: How To Solve Key Data Issues?

An essential part of email marketing, email validation ensures that emails reach their destinations without fail. Email validation helps in minimizing spam traps, the rate of email bounces, and complaints from subscribers due to incorrect and invalid data. An Email Validation service helps to prevent hard bounces which could get you blocked as the number goes higher. Email validation minimizes…

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Integrate Data Quality into ETL Workflows – DBAs will Thank You

Tired of the ETL grind? Work faster and smarter with Melissa and Talend. In the era of big data, DBAs spend much of their time transferring, migrating, and cleaning disparate data. Melissa makes this more efficient by adding data quality into the workflow to help DBAs work smarter and faster with clean data. Read this article in Database Trends and…

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Capturing Current & Correct Customer Data – Why is it so Important in E-Commerce?

Up Close & Personal – The Four P’s of People Data Nothing holds more value for ecommerce organizations than accurate people data – name, address, phone, email and demographics. We have outlined four major factors that impact the success of a business and increase customer satisfaction in regards to accurate and complete people data. 1. Protect your organization – By…

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Why delivering personalised communications is a must in financial services

Study after study highlights personalisation is what consumers increasingly expect from the brands they engage with. For example, research from Epsilon reveals that 80 per cent of consumers are more likely to do business with a company that offers personalised experiences. With online financial institutions that rises to 89 per cent, and for those banks with a physical high street…

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CalOptima Deploys Data Warehouse with Melissa’s Help

Find out how CalOptima successfully deployed a data warehouse with the help of Melissa’s easy-to-integrate Data Quality Components for SQL Server to turn such a tremendous undertaking into a simple task. CalOptima, a county organized health system, serves more than 400,000 members, making it the second largest health insurer in Orange County, CA. CalOptima embarked on a mission to migrate…

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How can banks succeed in this new digital age?

Looking back over the first year of Open Banking, it’s only fairly recently that we have started to see the first signs of the innovation it promised in terms of improved services for customers in the digital age. For example, Barclays working with other banks to offer customers access to all their account information from rival banks within its core…

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Melissa Informatics Combines AI and Traditional Data Quality to Increase Insight into Electronic Medical Records

Clinical Research Customer Case Study Featured at Bio-IT World Demo Rancho Santa Margarita, CALIF – April 2, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, will offer a real-world look at how to clean, harmonize, and connect disparate content sources for clinical discovery at the upcoming Bio-IT World Conference. Melissa will share a…

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