How Companies Are Winning on Customer Data During COVID-19

Melissa IN Team | Customers | , , ,

To survive the COVID-19 pandemic, companies have had to reassess their marketing strategies and adapt to the world of eCommerce. People who never thought they would shop online and retailers who prided themselves on the exclusivity of their brick and mortar presence have had to look at the digital environment as the new normal.… Read More

What Are Disposable Email Addresses And How Can You Clean Them From Your Database?

Melissa IN Team | Email Verification | , , ,

Despite all technological advancements, emails are still the best way for organizations to reach out to new and existing customers. As of 2019, there were over 5.6 billion active email addresses.

73% of the millennial population prefers to communicate with businesses through emails but they expect the email content to be relevant to their needs.… Read More

Melissa Named Leader in Data Quality G2 Grid Report Summer 2021

Melissa Team | 2021, Address Verification, CRM, Data Quality, G2 Crowd | , , ,

Melissa Clean Suite and Melissa Data Quality Suite earn top honors from leading business solutions user-based review website

Rancho Santa Margarita, CALIF – July 7, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced two of its products—Melissa Clean Suite and Melissa Data Quality Suite—have again been named “Leader” in the Grid Report for Data Quality | Summer 2021 on G2, the world’s leading business solutions review website.… Read More

Thank You! Melissa Recognized as Leader in Data Quality & Address Verification in G2 Summer 2021 Grid Report

Melissa Team | 2021, Address Verification, Data Quality, G2 Crowd | , ,

Melissa has yet again been recognized for leading Data Quality Solutions and Address Verification in G2 Crowd’s Summer 2021 Grid Report. This marks our 8th consecutive quarter of being recognized as a Leader. We’d like to thank our amazing customers for continuing to support us and leaving their reviews, scores and feedback through G2 Crowd, a leading peer-to-peer review site that focuses on business software.… Read More

Melissa Stresses Increased Importance of Up-to-date Address Data in Light of New Work-from-home Realities

Melissa Team | 2021, Address Quality, COVID, NCOA, Personator, Press Release, USPS | , , ,

Move data provides insight into shifting patterns – influenced by the pandemic – that impact marketing tactics and business priorities

Rancho Santa Margarita, CALIF – June 30, 2021 – Melissa, a leading provider of global data quality and address management solutions, today advised increased focus on move updates to customer data, noting nearly 36 million address changes were processed by the USPS in 2020 alone.… Read More