Global Intelligence Blog – Page 4 – Insights and Analysis for the Data-Driven Enterprise

May 30, 2019May 30, 2019 Melissa Team Case Studies, Case Study, Data Cleansing, Data Quality, Data Quality Services

Quality is the Missing Link in HealthLink’s Million+ Database

HealthLink depends on their data. And the company has a lot of it – it operates the largest multisourced database of active practicing physicians and allied health professionals. Their database helps the pharmacy, healthcare, medical device and insurance industries efficiently target their primary markets. With so much data to collect and manage, HealthLink recognized it was critical to implement a…

May 27, 2019May 13, 2019 Melissa Team Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Article, Direct Mail, Mailing, Mailing & Shipping, Mailing Lists, NCOA, PAVE Certified

Leaking Profits? Plug up the UAA Drain!

Are you struggling to keep printing postage and service costs down? One culprit that could be putting a drain on your profit is return mail. You’d be surprised how undeliverable-as-addressed mail (UAA) can operate like a small tax on your business – costing a little bit in a lot of areas. Turn to page 24 in Mailing Systems and Technology’s…

May 23, 2019May 14, 2019 Melissa Team Address Validation, Address Verification, Case Studies, Case Study, Ecommerce

How Online Retailer Learned from Amazon to Decrease Cart Abandonment & Increased Sales

E-commerce businesses are held to high standards. Why? Amazon. The conglomerate provides immediate, transparent shipping rates, setting the precedence that all other retail websites must provide the same. If they don’t? Customers abandon ship – or in a more literal sense, the shopping cart. Online apparel company, Huf, recognized the need to keep up. Explore how Huf is making strides…

May 22, 2019 Melissa Team Global IP Locator

What is IP Geolocation & Why is it Important for E-commerce?

Identifying geolocation based on an IP addresses is a boon for any e-retailer. The process is simple yet the benefits are extensive. From fraud prevention to higher conversions and customer loyalty, it’s worth at least being aware of what IP geolocation is and what it is capable of in ecommerce. Let’s dig in. IP addresses are what make communication over…

May 21, 2019 Melissa Team News & Events

Melissa Showcases All-in-One Identity Verification at Money20/20 Europe

Demos Highlight How to Combat Fraud, Minimise Risk and False Positives, and Maintain Compliance During Frictionless Customer Experience London – 21 May, 2019 – Melissa, a leading provider of global contact data quality and identity verification (IDV) solutions, will demonstrate its all-in-one cloud IDV and enrichment solution at Money20/20 Europe, stand B91. Melissa’s IDV technology operates side-by-side with existing banking and…

May 20, 2019May 13, 2019 Melissa Team Address Validation, Article, Data Quality, Digital Identity Verification, Ecommerce, eIDV, Email Verification, Express Entry, Global Business, Global Data Quality

E-Retailers Biggest Mistake – Underestimating Their Data

E-commerce businesses must constantly contend with fraud prevention, customer retention and competitor intervention to stay successful. What if e-retailers already have the tools they need to conquer these challenges at their fingertips? Melissa interviews VP of Marketing, Greg Brown, for his take on how e-retailers can leverage their data for increased ROI, timely deliveries and better customer experiences. He addresses…

May 16, 2019May 1, 2019 Melissa Team Address Check, Address Correction, Address Quality, Address Verification, Case Studies, Case Study

The City of Tempe Contends with Disparate Address Data until Discovering Melissa

Explore the City of Tempe’s disparate data dilemma and how Melissa’s Address Verification API standardized addresses across systems – reducing cost, waste and confusion, and allowing – for the first time ever – the ability to develop informational relationships across departments. With more than 185,000 residents, it is crucial for the City of Tempe to maintain accurate records to send…

May 13, 2019May 13, 2019 Melissa Team Address Check, Address Correction, Address Quality, Address Search, Address Standardization, Address Validation, Address Verification, Data Enhancement, Data Enrichment, Geocoding, Global Address Verification, Identity Resolution

Hip, Hip, Hooray! The Elephant Gets Addressed Today.

What’s the elephant in your business? Every company has one! I’m talking about the thing that costs you money, customers and insight. Could it be returned mail? How about fraudulent transactions? Whatever the problem, it all stems from one big beast – bad address data. Customer communication, fraud prevention, predictive analytics and ultimately, your bottom line, all hinge on the…

May 13, 2019May 9, 2019 Melissa Team Article, Big Data, Data Cleansing, Data Governance, Data Quality

How to Drain a Murky, Big Data Swamp

Gathering data without proper governance can turn data lakes into data swamps – devoid of metadata management, rife with duplication, plagued with errors, and presenting an opaque view of your operations. But Big Data verification and governance solutions can transform expanding data volumes into trusted, actionable information across the enterprise. Melissa’s V.P. of Enterprise Sales and Strategy, Bud Walker, shares…

May 9, 2019April 30, 2019 Author Case Studies, Case Study, Phone Append

Don’t Just Phone it in – Telephone Townhall Meeting Shows Why

Read the case study on how Melissa’s Phone Append solution helps the Telephone Town Hall Meeting pack the house every time, bolster valuable participation rates, and create more completed telephone townhall events with reliable phone records. The Telephone Town Hall Meeting offers an innovative approach in connecting citizens with local, state and federal politicians. They utilize proprietary technology to allow…