Global Intelligence Blog – Page 3 – Insights and Analysis for the Data-Driven Enterprise

February 7, 2020March 17, 2020 Lookups

5 Reasons You’ll Fall in Love with Lookups (Property Edition)

Cheers to my fellow explorers, hungry minds and researchers of today. We, the vast majority, used a search engine 3-4 times each day in 2019 and Google processed a whopping 70,000 searches every second. At Melissa, we are inspired by the lightning-fast, ease-of-use that is central to these search engines – so, we built our Lookups to work just like…

February 7, 2020March 17, 2020 Melissa DE Team 2020, Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Adressen-Autovervollständigung, Adressprüfung, Adressvalidierung, Data Management, Data Quality, Datenqualität, Digital Identity Verification, Ecommerce, eIDV, Germany, Global Address Verification, Global Data Quality, Global ID Verification, Identitätsprüfung, International Address Verification, News & Events, Personator, Personator World, Press Release, Presseberichte, Trade show

Internet World: Melissa präsentiert Lösungen für die internationale Adressprüfung

Globaler E-Commerce erfordert zusätzliche Maßnahmen für eine großartige Customer Journey / Melissa verfügt mit seiner 35-jährigen Firmengeschichte über umfassende Erfahrung bei der Validierung von Kundendaten Köln/München. Besucher der diesjährigen Internet World können sich am Stand von Melissa (Nummer: CO38) umfassend über das Thema internationale Adressprüfung informieren. Dieses ist aufgrund der kontinuierlichen Globalisierung und des damit verbundenen steigenden Wettbewerbsdrucks für E-Commerce-Anbieter…

February 5, 2020 Melissa Team 2020, Press Release, Trade show

NAPCO Report Points to Unique Customer Identification as Key to Personalized Marketing

Highlights Melissa’s Seamless Approach to Perfecting Customer Data, Boosting its Value Across Channels and Devices Rancho Santa Margarita, CALIF – February 5, 2020 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced availability of “Best Practices in Personalized Marketing: Single Customer Identification,” a new report commissioned by Melissa and produced by NAPCO…

January 14, 2020January 28, 2020 Melissa DE Team 2020, Datenqualität, Germany, Global Data Quality, Press Release, Presseberichte

Melissa feiert 35 Jahre in der Datenqualität

Fachwissen und Technologiekompetenz festigen globale Rolle bei der Verbesserung von Daten für Analytics, CRM, Handel und Compliance Köln. Melissa, ein führender Anbieter von globalen Lösungen zur Adress-, Namens-, E-Mail-, Telefon- und Identitätsprüfung, feiert sein 35-jähriges Firmenjubiläum. Das lange Bestehen von Melissa ist auf jahrzehntelange Expertise in allen Fragen rund um Adressen und umfassendes Fachwissen, das die Grundlage für globale Intelligenz…

January 7, 2020January 7, 2020 Melissa Team 2020, Address Verification, Data Quality, Deduping, Identity Resolution, International Address Verification, Matching, Press Release

Melissa Celebrates 35 Years in Enterprise Data Quality

Unsurpassed Domain Knowledge and Technology Expertise Fuel Global Role in Improving Data for Analytics, CRM, Commerce, and Compliance Rancho Santa Margarita, CALIF – January 8, 2020 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, is celebrating its 35th anniversary with renewed commitment to continued growth and enterprise data quality leadership. The company’s longevity…

December 27, 2019March 17, 2020 Address Verification, Canada Post, Data Cleansing, Data Enrichment, Data Quality, Direct Mail, Express Entry, Listware Online, Mailers, Matching, NCOA, Tips & Solutions

5 Easy Resolutions to Keep a Clean Database in 2020

80% of New Year’s resolutions are abandoned as early as February! Are you going to keep yours this year? We hope you do! That’s why we’re sharing the 5 easiest resolutions (that you can actually keep) to build and maintain a clean database in 2020. Meet the two tools that will make it possible: Listware Online and Mailers Online. These…

December 9, 2019January 17, 2020 Melissa UK Team Address Check, Address Quality, Address Standardization, Address Validation, Address Verification, Geocoding, Global ID Verification, Personator

Data Quality in the Insurance Sector

The importance of Data Quality in the Insurance sector Data is becoming increasingly valuable in the technology age. There’s also a lot more of it available as consumers become more comfortable with sharing their personal information through their connected devices. However, data needs to be clean and accurate to add value to a business, and nowhere is this more important…

November 25, 2019November 26, 2019 Melissa DE Team 2019, Address Quality, Analyzing Data Quality, Article, Data Management, Data Quality, Datenqualität, Germany

Datenqualität in der Customer Journey: So schaffen Unternehmen eine großartige Customer Experience

Intelligentes Datenmanagement hilft Kunden zu verstehen Wenn Kunden einer Marke den Rücken kehren, dann ist es in der Regel der Fall, wenn sie das Gefühl haben, vom Anbieter nicht wahrgenommen zu werden. Zwar kümmern sich Marketingverantwortliche grundsätzlich um ihre Kunden. Allerdings verstehen sie oft nicht, was ihre Kunden in den sozialen Medien sagen, was sie kaufen und wie sie sich…

November 4, 2019 Ecommerce, Geocoding, IP Location

5 Ways Retailers are Crazy Good at Using Data

Retailers Who Know How to Use Data… … are basically unstoppable. Being well-versed in data for retail can unlock the ability to rock conversions, see into the future, and, perhaps most importantly, prevent fraud instantly. Recognizing the importance of data and knowing how to use it is like unlocking all the secret levels in a video game, but instead of…

October 31, 2019October 31, 2019 SuperSU 2019, Data Quality Components for SSIS, Pass Summit, Press Release, SQL Server Integration Services, SSIS

Melissa Demonstrates Sustainable Analytics Techniques Using Data Quality for SQL Server at PASS Summit

Real-Time Tools Eliminate Bad Data Costs of 10-25% Rancho Santa Margarita, CALIF – October 30, 2019 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced its will demonstrate its Data Quality Components for SQL Server® at PASS Summit, supporting data professionals who use the Microsoft data platform. Melissa’s toolset enables a sustainable…