Insights and Analysis for the Data-Driven Enterprise
Insights and Analysis for the Data-Driven Enterprise
There’s no doubt about it – the key to retaining customers isn’t about fighting price wars, it’s offering them the best experience possible. Customers like being wooed and to do this, the right way, businesses need to understand their customers. This is why customer data is so important.… Read More
Online session will highlight the role of customizable, browser-based data quality management in easing path to data governance
Rancho Santa Margarita, CALIF – March 31, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced a free webinar designed to offer IT and business stakeholders insight on the role of simple, easy-to-use customer data management.… Read More
2021 has undoubtedly been a difficult year. As cities across the world went into lockdown mode, everything shifted online. We worked online from home, shopped online, banked online, and so on. As more and more people adopted a digital lifestyle, fraudsters evolved new ways to target them.… Read More
The importance of having accurate, reliable customer data cannot be stressed enough. E-commerce is booming but unfortunately so is online identity fraud. In 2019, one in every fifteen people had fallen prey to identity theft!
Fraud of this type doesn’t just affect the customer, it affects businesses and the way they are perceived too.… Read More
When you want to buy a new television, before you walk into a store, you’ll probably check prices online. From pens and pencils to jewellery, everything is available online today. E-commerce is a great opportunity for retailers but it comes with its challenges.… Read More
