Global Intelligence Blog – Page 3 – Insights and Analysis for the Data-Driven Enterprise

May 2, 2019April 30, 2019 Author Case Studies, Case Study, Data Quality

Pennsylvania Dept. of Banking Cashes in on Data Quality

Explore how the Pennsylvania Department of Banking and Securities was able to protect the financial security of consumers while extending outreach with the help of Melissa’s Data Quality Suite. The Pennsylvania Department of Banking and Securities is responsible for protecting residents against financial fraud. It is their job to quickly and accurately process hundreds of thousands of applications for brokers,…

May 1, 2019 Melissa Team Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, MAT

4 Ways MAK™ Optimizes Address Data

Any book made publicly available can be identified by an ISBN. It’s a unique identifier used worldwide by publishers, booksellers and libraries. Just like an ISBN, your business can utilize a unique identifier for every street address – the Melissa Address Key™ (MAK). MAK technology is address data management at its finest. With address identifier technology, organizations can transform global…

April 30, 2019 Author Data Quality, MDM, Unison

MDM – Secure, Fast and Hassle-Free with Unison

Automated data quality routines, lightning fast processing (50 million records per hour), and no programming expertise required for master data management? Unison has you covered. It unifies all of Melissa’s data cleansing technologies through a straightforward, modern and powerful user interface without sacrificing speed or security. Explore what makes Unison so unique from other platforms and how it was designed…

April 29, 2019April 18, 2019 Melissa Team Article, Data Audit, Data Matching, Data Quality, Duplicate Elimination, Fuzzy Matching, GDPR, Global Business, Global Data Quality, Identity Resolution

Your Deduplication Processes May be Leaving You at Risk for GDPR Fines

Once-trusted fuzzy matching algorithms may be leaving your organization vulnerable to hefty GDPR fines. The balancing act of false-positives and false-negatives in single customer view (SCV) systems used to favor the false-negative side, with near negligible error results. However, the standard of that balancing act has now been redefined by the GDPR regulations. Find out how GDPR has moved the…

April 25, 2019April 26, 2019 Melissa IN Team Email Verification

The Importance Of E-Mail Validation: How To Solve Key Data Issues?

An essential part of email marketing, email validation ensures that emails reach their destinations without fail. Email validation helps in minimizing spam traps, the rate of email bounces, and complaints from subscribers due to incorrect and invalid data. An Email Validation service helps to prevent hard bounces which could get you blocked as the number goes higher. Email validation minimizes…

April 22, 2019April 17, 2019 Melissa Team Address Quality, Article, Big Data, Data Cleansing, Data Governance, GDPR, Global Address Verification, Global Business, Global Data Quality, Global Email, Global ID Verification, Global IP Locator, Global Name, Global Phone Verification, Golden Record, Identity Resolution

Is Your Data GDPR Compliant Yet?

If you work with data, or if data is important to your brand, you’ve no doubt heard about GDPR. The General Data Protection Regulation is a piece of legislation which came into effect across the European Union on May 25, 2018. It not only affects European organizations, but any companies worldwide who market and have eCommerce operations that reach a…

April 18, 2019April 17, 2019 Melissa Team Article, Data Quality, Data Quality Services, ETL, Talend

Integrate Data Quality into ETL Workflows – DBAs will Thank You

Tired of the ETL grind? Work faster and smarter with Melissa and Talend. In the era of big data, DBAs spend much of their time transferring, migrating, and cleaning disparate data. Melissa makes this more efficient by adding data quality into the workflow to help DBAs work smarter and faster with clean data. Read this article in Database Trends and…

April 17, 2019 Melissa Team Address Correction, Address Standardization, Address Validation, Address Verification, Customer Identities, Data Cleansing, Data Enhancement, Data Enrichment, Demographics, Digital Identity Verification, Ecommerce, eIDV, EIV, Email Verification, Full Contact Authentication, Geocoding, Global Address Verification, Global ID Verification, Global Phone Verification, Identity Resolution, International Address Verification, Personator World

Capturing Current & Correct Customer Data – Why is it so Important in E-Commerce?

Up Close & Personal – The Four P’s of People Data Nothing holds more value for ecommerce organizations than accurate people data – name, address, phone, email and demographics. We have outlined four major factors that impact the success of a business and increase customer satisfaction in regards to accurate and complete people data. 1. Protect your organization – By…

April 9, 2019April 2, 2019 Melissa UK Team FinTech

Why delivering personalised communications is a must in financial services

Study after study highlights personalisation is what consumers increasingly expect from the brands they engage with. For example, research from Epsilon reveals that 80 per cent of consumers are more likely to do business with a company that offers personalised experiences. With online financial institutions that rises to 89 per cent, and for those banks with a physical high street…

April 8, 2019April 4, 2019 Author Case Studies, Case Study, Data Quality, Data Quality Components for SSIS, Data Warehouse, Global Data Quality

CalOptima Deploys Data Warehouse with Melissa’s Help

Find out how CalOptima successfully deployed a data warehouse with the help of Melissa’s easy-to-integrate Data Quality Components for SQL Server to turn such a tremendous undertaking into a simple task. CalOptima, a county organized health system, serves more than 400,000 members, making it the second largest health insurer in Orange County, CA. CalOptima embarked on a mission to migrate…