“Partnership Extends the Value of Intelligent Customer Data, Delivering Cost-Effective and Easy Integration Across the Enterprise
Rancho Santa Margarita, CALIF – April 30, 2014 – Melissa Data, a leading provider of contact data quality and data integration solutions, today announced its strategic relationship with Scribe Software to deliver better access to business-critical data and power a 360-degree view of the customer. Melissa Data’s sophisticated, native data quality functions are now available in Scribe’s web-based integration platforms, supporting business users with more intelligent use of customer contact data for significantly better segmentation, targeting, fraud detection and identity verification.
Melissa Data and Scribe’s partnership uniquely enables data quality during integration processes – cleansing, validating and enhancing customer information in a single integration as data moves between CRM, ERP and marketing automation applications. The relationship between Scribe and Melissa Data expands Melissa Data’s market dramatically, while powering smart, streamlined data quality operations for Scribe customers moving information across an organization.
“Together, Scribe and Melissa Data are supporting users closest to the data, particularly important as data quality and integration continues its move out of the realm of IT and shifts directly into lines of business. It is the business user who really understands and prioritizes the need for validated, enriched data that can improve marketing campaigns, modernize operations and strengthen customer relationships,” said Gary Van Roekel, COO, Melissa Data. “We’re bringing real value to this user through Scribe’s integration and data migration platforms – tapping more than 30 years expertise in providing data quality developer tools to now streamline data cleansing and enrichment as part of data integration.”
Melissa Data’s cloud-based data quality services align well with Scribe’s web services business model. Connection to Melissa Data’s data quality tools and services is available through Scribe Online, Scribe’s cloud-based gateway offering a single access point to an ecosystem of integration points for CRM, marketing automation and ERP users. Melissa Data’s global perspective on data quality also mirrors Scribe’s focus on the worldwide business user; during integration, users can simultaneously validate, cleanse and augment multi-national customer contact information across countries, languages and character sets – including verification of emails and international phone numbers, and geocoding street addresses by adding precise latitude and longitude coordinates.
Scribe, an established global provider of solutions that easily bring customer data anywhere it is needed, delivers an end-to-end view of the customer across the enterprise. Customers can easily integrate business applications — such as marketing automation, ERP, eCommerce and field service — with CRM systems (Microsoft Dynamics®, Salesforce®, etc.) without needing to write code or create custom integrations. Scribe empowers companies to leverage the holistic value of customer data, improving customer service, increasing conversion rates and driving bottom-line results.
Lou Antonucci, Vice President of Sales for Scribe Software, noted, “Our partnership with Melissa Data allows us to offer superior solutions with a proven and seamless data quality advantage. Data quality is essential to maximize business value of customer data, and this partnership means that Melissa Data can offer a way for businesses to glean insights from a 360-view of customer data that is fast, easy-to-access and cost-effective — driving the insights that inspire better business operations fueled by smarter customer data.”