Know Your Customer with Personator World – Cloud-Based Identity Resolution and Verification Engine
Blog Administrator | Data Audit, Data Cleansing, Data Enhancement, Data Enrichment, Data Management, Data Quality, Data Quality Assessment, Global Data Quality, Personator World |
By Kevin Ubay-Ubay, Sales Engineer
Personator World is Melissa’s new powerful cloud based
web service that gives a simple and single way to clean and verify your contact
data globally. This service leverages our experience in name, phone, address
& email validation to provide comprehensive contact checking and combines
high quality identity level verification.
Some examples of where our new web service can be
applied:
·
Age verification
·
Name-address verification
·
Anti-fraud applications
·
Online shopping cart & eCommerce
platforms
·
FinTech/Banking
Trusted
Reference Data
Personator World uses a number of trusted reference
data to verify the identity of an individual. These types of data sources
include:
·
Citizen/national databases
·
Credit agency/bureau
·
Utility and telecom sources
·
Driver’s licenses
·
Electoral rolls
Personator World can then determine if the identity
has been found and matched against those datasources. An example JSON response
from the web service may contain something like this:
|
{ “DatasourceName”: “Results”: “Messages”: [ { “ResultCode”: “Description”: “First/given/forename }, { “ResultCode”: “Description”: } ] }, { “DatasourceName”: “Results”: “Messages”: [ { “ResultCode”: “Description”: }, { “ResultCode”: “Description”: }, { “ResultCode”: “Description”: }, { “ResultCode”: “Description”: }, { “ResultCode”: “Description”: } ] } |
As you can see here, datasources where a match has
been found are listed as well as what components of the input had been matched.
Using
Personator World
To give a walkthrough of this service, when you send
your contact data that you want checked and verified, Personator World starts
off by standardizing and validating your data. At this stage, the service will
parse and standardize your data as well as check for the following:
·
Name is in a valid format
·
Address is deliverable
·
Email address exists
·
Phone number is callable
|
Input |
Output |
|
Full Phone: Email: Address City: Administrative Postal Country: |
Full Phone: Email: Address City: Administrative Postal Country: |
In the diagram above, you can see the service
standardizing (changing casings, abbreviations, etc.) and making corrections to
our input data – add in missing street suffixes, add in phone country dialing
code, add in missing state/province/administrative area info, correcting
typographical email domain errors (yaoo.com -> yahoo.com), etc.
Next, Personator World takes your data and compares it
against trusted reference data in order to verify that individual’s
information.
In this verification stage, the web service takes the
standardized name, phone, email and address from the previous checking stage
and performs ID verification. Additional input such as the individuals national
ID provisioned by the country’s government and date of birth can be verified as
well, depending on the country.
|
Input |
Output |
|
Full National Date Phone: Email: Address City: Administrative Postal Country: |
Results:
· · · · · · ·
|
The diagram above shows how the service will return
back result codes indicating which pieces of information got matched. By
observing what kinds of result codes are returned, you can determine how
reliable your data is.
Availability
Personator World is currently available as a web
service hosted on our servers – meaning you won’t have to worry about updates
and maintenance. Information about the countries supported and the level of
coverage can be found by visiting our online wiki at wiki.melissadata.com.
Sample code and documentation is also provided to help you get jump started on
building applications and services incorporating our ID verification
technology.