Global Intelligence Blog

2022 has seen a sharp increase in the use of data-driven models for businesses. The data management and data analytics industry has grown tremendously. Given the current digital landscape, it doesn’t look like this pace
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This is the age of data analytics. From establishing baselines and goals to measuring success, data plays a critical role across business operations. Unfortunately, not all data collected by organizations is put to use. According
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Artificial Intelligence and Machine Learning are gradually making their way from research applications to solving real-world problems. The applicability ranges from healthcare and industrial logistics to marketing and product design. That said, the results are
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The risk of falling into a spam trap is probably your marketing team’s biggest fear when sending cold emails. Spam traps are valid, deliverable email addresses that are hard to identify. They look like any
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Almost every adult has an email address. This makes it one of the most effective means of communication between companies and their customers. 50% of all media planners use email marketing. And, why not, email
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Drip emails are an important part of every organization’s marketing strategy. They schedule interactions with customers to strengthen your relationship with them. A drip email campaign is basically a series of automated emails that can
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From defining prices to forecasting demand and deciding what would be the best time to offer customers a discount, big data is revolutionizing the retail space. Did you know that product recommendation algorithms are responsible
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Companies no longer compete just on prices and product features, but more importantly, on customer satisfaction rates. After all, there’s a limit to which you can lower prices and replicate product features  such that they
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It’s frustrating when an order is returned not because the customer didn’t like it but because the delivery address was wrong. There are many buildings and streets that share names. There are even a few
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Business leaders in every industry understand the importance of customer data. Every time a customer interacts with the brand, their data is absorbed into the system. Leaders of successful businesses also know that it isn’t
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Like viruses, poor-quality data can stay hidden until the damage is done. According to recent research, poor data quality can cost organizations an average of $15 million each year. The longer poor-quality data stays in
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Cryptocurrency is relatively young in the financial ecosystem but it has grown rapidly. As of 2021, there were over 300 million crypto users in the world. Many businesses have started accepting cryptocurrency as payment but
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In today’s world where customers don’t always meet the buyers when making a purchase,  It’s largely an anonymous experience and brands must rely on the information buyers share about themselves. The trouble is, buyers may
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Up to 2019, there were many people who considered ordering vegetables online or shopping for bathroom slippers from an e-commerce website to be a silly idea. All of that changed when countries around the world
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When businesses need to make decisions about their future, they rely on data. Data is what determines where the next store should be opened, how to segregate customers on email lists, etc. Businesses deal with
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In today’s customer-centric environment, businesses must be able to predict customer needs and offer personalized service. Your ability to do this is determined by the quality of customer data held. Poor data quality can keep
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Whether you sell everyday goods, luxury brands or niche art supplies, setting up an e-commerce website is no longer optional – it’s critical to your success. That said, simply having a website isn’t enough. Your
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With more people choosing to conduct financial transactions through net banking or via a bank’s mobile app as compared to physically visiting a branch of the bank, Knowing Your Customer (KYC) has become more important
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Emails are a great way to communicate with your target audience. You can alert them about new product ranges and sales, offer special discounts to drive traffic to your website, get feedback from customers, collect
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The increasing levels of fraud have put every country on high alert. India, being a developing country, is not far behind, when it comes to being a victim of fraud. Since banks are the forces
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