12 Sep, 2022
Almost every adult has an email address. This makes it one of the most effective means of communication between companies and their customers. 50% of all media planners use email marketing. And, why not, email
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17 Aug, 2022
Drip emails are an important part of every organization’s marketing strategy. They schedule interactions with customers to strengthen your relationship with them. A drip email campaign is basically a series of automated emails that can
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09 Aug, 2022
From defining prices to forecasting demand and deciding what would be the best time to offer customers a discount, big data is revolutionizing the retail space. Did you know that product recommendation algorithms are responsible
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07 Jul, 2022
Companies no longer compete just on prices and product features, but more importantly, on customer satisfaction rates. After all, there’s a limit to which you can lower prices and replicate product features  such that they
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08 Jun, 2022
It’s frustrating when an order is returned not because the customer didn’t like it but because the delivery address was wrong. There are many buildings and streets that share names. There are even a few
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16 May, 2022
Business leaders in every industry understand the importance of customer data. Every time a customer interacts with the brand, their data is absorbed into the system. Leaders of successful businesses also know that it isn’t
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13 Apr, 2022
Like viruses, poor-quality data can stay hidden until the damage is done. According to recent research, poor data quality can cost organizations an average of $15 million each year. The longer poor-quality data stays in
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15 Mar, 2022
Cryptocurrency is relatively young in the financial ecosystem but it has grown rapidly. As of 2021, there were over 300 million crypto users in the world. Many businesses have started accepting cryptocurrency as payment but
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11 Mar, 2022
In today’s world where customers don’t always meet the buyers when making a purchase,  It’s largely an anonymous experience and brands must rely on the information buyers share about themselves. The trouble is, buyers may
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08 Feb, 2022
Up to 2019, there were many people who considered ordering vegetables online or shopping for bathroom slippers from an e-commerce website to be a silly idea. All of that changed when countries around the world
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07 Jun, 2021
When businesses need to make decisions about their future, they rely on data. Data is what determines where the next store should be opened, how to segregate customers on email lists, etc. Businesses deal with
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12 Apr, 2021
In today’s customer-centric environment, businesses must be able to predict customer needs and offer personalized service. Your ability to do this is determined by the quality of customer data held. Poor data quality can keep
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18 Sep, 2020
Whether you sell everyday goods, luxury brands or niche art supplies, setting up an e-commerce website is no longer optional – it’s critical to your success. That said, simply having a website isn’t enough. Your
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28 Apr, 2020
With more people choosing to conduct financial transactions through net banking or via a bank’s mobile app as compared to physically visiting a branch of the bank, Knowing Your Customer (KYC) has become more important
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21 Feb, 2020
Emails are a great way to communicate with your target audience. You can alert them about new product ranges and sales, offer special discounts to drive traffic to your website, get feedback from customers, collect
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01 Feb, 2019
The increasing levels of fraud have put every country on high alert. India, being a developing country, is not far behind, when it comes to being a victim of fraud. Since banks are the forces
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