By Abby Garcia Telleria

In this recently released article from Internet Retailer, Paul Demery, IR’s chief tech editor, talks about why eliminating invalid email addresses from your database is critical to the success of your campaign. It’s a great story, and offers tips on how you can improve email deliverability to ensure it gets into the right inboxes.

Also, in case you’re interested – Melissa Data offers an email verification solution that can fix common typographical errors to turn invalid email addresses into deliverable ones.

Get a free trial here.


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