Melissa Adds Simplified Matching to Unison Enterprise Data Quality Platform

Melissa Team | 2019, Matching, Press Release, Unison

Enhanced Solution Combines Intuitive Wizard, Detailed Visual Reports, and Built-in Rules for Improved Data Stewardship

Rancho Santa Margarita, CALIF – October 15, 2019Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced several enhancements to Unison, its customer data verification platform.… Read More

Tips & Tricks for Global MatchUp Matching Strategies

Blog Administrator | Address Verification, Matching, Tips & Solutions | , , , , ,

 

by Tim Sidor, Data Quality Analyst

In
the past we’ve discussed implementing different matching strategies based on how
you would like your records grouped. For example. By “Address”? or by “Name and
Address”. The former would match ‘John’ and ‘Mary Smith’ at the same household,
whereas the latter would identify them as unique
entities.
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