CRM Maintenance: A Step by Step Guide on How to Clean & Maintain your CRM Database

Melissa UK Team | CRM, Data Audit, Data Cleansing, Data Enhancement, Data Enrichment, Data Management, Data Matching, Data Quality, Data Quality Services, Deduping, Email Verification, Global Address Verification

As many of you know, a customer relationship management (CRM) platform is a vital part of the sales process, which entails keeping customers and prospects happy while moving them through the CRM pipeline. But many businesses forget the role CRM plays in the entire customer life cycle.… Read More

There’s a Big Elephant in Your Business – Name it and Tame it!

Cassidy Littleton | Address Correction, Address Quality, Address Verification, Article, Geocoding, Global Address Verification, Identity Resolution, Personator

There is an elephant in every business – and it’s trampling company profits, scaring away customers and blocking valuable insights. What’s your company’s elephant? Is it returned mail? Fraudulent transactions? Bad business decisions? Beware, these problems all stem from one big beast – bad address data.… Read More

Using Address Verification to Foil the Bad Guys

Melissa Team | Address Check, Address Correction, Address Quality, Address Validation, Address Verification, Customer Identities, Data Quality, Fraud Prevention, Global Address Verification, Global Data Quality, Global ID Verification | , , , , , ,

How an Accounts Payable Company used Data Verification Services to Ward off Transaction Fraud

Fraud prevention relies heavily on how quickly and confidently an organization can determine the customer is who they say they are – a process that’s easier said than done.… Read More

Hip, Hip, Hooray! The Elephant Gets Addressed Today.

Melissa Team | Address Check, Address Correction, Address Quality, Address Search, Address Standardization, Address Validation, Address Verification, Data Enhancement, Data Enrichment, Geocoding, Global Address Verification, Identity Resolution | , , , , , , , ,

What’s the elephant in your business? Every company has one! I’m talking about the thing that costs you money, customers and insight. Could it be returned mail? How about fraudulent transactions? Whatever the problem, it all stems from one big beast – bad address data.… Read More

Amazon’s Secret Weapon – The Power of Predictions

Melissa Team | Address Quality, Address Verification, Article, Ecommerce, Express Entry, Global Address Verification, Global Data Quality | , , , , , ,

What makes Amazon so successful? Most retailers are asking themselves this question today as Amazon continues to conquer the global retail market and further revolutionize the eCommerce landscape. Melissa’s VP of marketing has lent his expertise on one aspect of the retail Goliath that has forever changed customers’ expectations – shipping predictions.… Read More