One of the major mailing list categories is Change-of-Address (CHADS) or “New Move” lists. There are currently over 900 New Move lists on the marketplace – and each one has a number of mailers using the list. In the United States, close to 25% of the households move every year. 

Approximately 43 million people move every year. 

One of the major mailing list categories is Change-of-Address (CHADS) or 

“New Move” lists. There are currently over 900 New Move lists on the marketplace – and each one has a number of mailers using the list. In the United States, close to 25% of the households move every year. 

The secret to raising funds online is not Facebook, Twitter, texting, or

even your website. It’s email. To raise money on the Internet you

need the email addresses of folks who believe in your cause and want to see

you in their inbox. Here are nine principles to follow in acquiring those

addresses.

To some extent, all marketing is based on emotion. Whether you’re buying a car, a mutual fund, or a can of cheese spread, emotions play a part in the decision-making process.

However, nothing relies on emotion quite so much as fundraising letters. How people “feel” about your cause will determine how they respond to your appeals.

Many nonprofits are cutting back their marketing these days because of the ever-rising price of gasoline, food and other basics. They figure that people just don’t have as much disposable income as before, which may be true.

However, I think they are making a mistake. Back in the 1980’s – Sam Walton was asked what Wal-Mart would do in the recession.