Why New Move Mailing Lists Work: Part 2
Melissa Team | Article, Direct Mail, Fundraising |
By David Bancroft Avrick, president of Avrick Direct, Inc.
One of the major mailing list categories is Change-of-Address (CHADS) or “New Move” lists. There are currently over 900 New Move lists on the marketplace – and each one has a number of mailers using the list. In the United States, close to 25% of the households move every year.
Approximately 43 million people move every year.
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