By David Bancroft Avrick, president of Avrick Direct, Inc.One of the major mailing list categories is Change-of-Address (CHADS) or "New Move" lists. There are currently over 900 New Move lists on the marketplace - and each one has a number of mailers using the list. In the United States, close to 25% of the households move every year. Approximately 43 million…

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By David Bancroft Avrick, president of Avrick Direct, Inc. One of the major mailing list categories is Change-of-Address (CHADS) or "New Move" lists. There are currently over 900 New Move lists on the marketplace - and each one has a number of mailers using the list. In the United States, close to 25% of the households move every year. Approximately 43 million people…

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By Alan Sharpe, Certified Fund Raising ExecutiveThe secret to raising funds online is not Facebook, Twitter, texting, oreven your website. It's email. To raise money on the Internet youneed the email addresses of folks who believe in your cause and want to seeyou in their inbox. Here are nine principles to follow in acquiring thoseaddresses.1. Only add subscribers to your…

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By Dean Rieck, direct mail copywriterTo some extent, all marketing is based on emotion. Whether you're buying a car, a mutual fund, or a can of cheese spread, emotions play a part in the decision-making process.However, nothing relies on emotion quite so much as fundraising letters. How people "feel" about your cause will determine how they respond to your appeals.While…

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By Alan Rosenspan, Alan Rosenspan & AssociatesMany nonprofits are cutting back their marketing these days because of the ever-rising price of gasoline, food and other basics. They figure that people just don't have as much disposable income as before, which may be true.However, I think they are making a mistake. Back in the 1980's - Sam Walton was asked what…

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By Alan Sharpe, copywriter and president of Raiser SharpeA while back I realized that measuring the effectiveness of direct mail fundraising campaigns is a lot easier than I'd thought. I was confused by all the formulas and ratios, and was never sure which numbers were more important than the others. Cost Per Piece, Cost to Raise a Dollar, Return On Investment,…

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Good news on the fundraising forefront - donations are up. Interesting development though, considering donors are said to be "fatigued." Not only that, but it looks like more donations are received via Internet, rather than through direct mail. That's right. It looks like more donations are filtering in via the Internet, rather than its normally traditional method - via direct mail.…

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