Why New Move Mailing Lists Work: Part 2

Melissa Team | Article, Direct Mail, Fundraising | , ,
By David Bancroft Avrick, president of Avrick Direct, Inc.
One of the major mailing list categories is Change-of-Address (CHADS) or “New Move” lists. There are currently over 900 New Move lists on the marketplace – and each one has a number of mailers using the list. In the United States, close to 25% of the households move every year. 
Read More

Why New Move Mailing Lists Work: Part 1

Melissa Team | Article, Direct Mail, Fundraising | , ,
By David Bancroft Avrick, president of Avrick Direct, Inc. 
One of the major mailing list categories is Change-of-Address (CHADS) or 
“New Move” lists. There are currently over 900 New Move lists on the marketplace – and each one has a number of mailers using the list. In the United States, close to 25% of the households move every year. 
Read More

Raise Funds Online With These Nine E-mail List-Building Tips

Blog Administrator | Article, Direct Mail, Fundraising | , ,
By Alan Sharpe, Certified Fund Raising Executive
The secret to raising funds online is not Facebook, Twitter, texting, or
even your website. It’s email. To raise money on the Internet you
need the email addresses of folks who believe in your cause and want to see
you in their inbox. Here are nine principles to follow in acquiring those
addresses.
1.
Read More

11 Powerful Emotions to Energize Your Fundraising Letters

Melissa Team | Article, Direct Mail, Fundraising | , ,
By Dean Rieck, direct mail copywriter
To some extent, all marketing is based on emotion. Whether you’re buying a car, a mutual fund, or a can of cheese spread, emotions play a part in the decision-making process.
However, nothing relies on emotion quite so much as fundraising letters. How people “feel” about your cause will determine how they respond to your appeals.
Read More

Fundraising in Tough Economic Times

Blog Administrator | Article, Direct Mail, Fundraising | , ,
By Alan Rosenspan, Alan Rosenspan & Associates
Many nonprofits are cutting back their marketing these days because of the ever-rising price of gasoline, food and other basics. They figure that people just don’t have as much disposable income as before, which may be true.
However, I think they are making a mistake. Back in the 1980’s – Sam Walton was asked what Wal-Mart would do in the recession.
Read More