Melissa Automates Clean Data Processes with Intuitive Customer Data Validation Platform

Melissa Team | 2020, Address Check, Address Correction, Address Standardization, Address Verification, Data Matching, Email Verification, Geocoding, Press Release, Unison

Unison reduces strain on SQL developers by empowering data stewards to manage operations – no programming expertise required

Rancho Santa Margarita, CALIF – November 4, 2020 – Melissa, a leading provider of global data quality and address management solutions, today announced its Unison customer data verification platform as an easy-to-deploy solution for data stewards to maintain impeccable customer data.… Read More

Best Practices for a Better Email Sender Reputation

Melissa IN Team | Email Verification | , ,

Studies have proved that one of the best ways for brands to reach out to their customers and engage with them is through email marketing. This holds true for a mature audience as well as a young, tech-savvy audience.

That said, no email campaign can be successful if your emails do not reach the intended recipients.… Read More

PYMNTS October Tracker: Melissa on Email Verification Evolution

Cassidy Littleton | 2020, Ecommerce, Email Verification | , ,

COVID-19 has changed the way consumers interact – i.e. preference for ecommerce and digital connection has skyrocketed and maintained its popularity even as storefronts begin to reopen. But unfortunately, fraudsters seem to continue to take advantage of this digital norm. How can email verification assist in fraud prevention initiatives while maintaining a seamless, easy onboarding experience for consumers?… Read More