Melissa Contributes Free Address Accuracy Services to Assist the COVID-19 Response

Address Verification is Crucial to Delivering Essential Services to Homebound and At-Risk Consumers Rancho Santa Margarita, CALIF – April 15, 2020 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced its data enhancement solutions are being leveraged by a number of on-demand prepared food, grocery, and retail delivery companies across North America. As…

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The State Of Data Quality In 2020 – Everything You Must Know

Today, data is an organization’s most valuable asset. The way this data is managed and analyzed is changing the way business information is used. This has made people at all levels of enterprises alerted to the importance of data quality. Unfortunately, when a survey was conducted, very few organizations surveyed had dedicated data quality teams. The organizations were found to…

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City of Burbank Improves Address Accuracy with Melissa Data Quality Tools

Municipality Now Empowered to Enhance Citizen Services, Amend Census Data and Foster Collaboration Across Teams Rancho Santa Margarita, CALIF – April 1, 2020 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced the City of Burbank has successfully deployed Melissa’s Master Address Table (MAT) tool to boost the accuracy of its address…

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CRM Maintenance: A Step by Step Guide on How to Clean & Maintain your CRM Database

As many of you know, a customer relationship management (CRM) platform is a vital part of the sales process, which entails keeping customers and prospects happy while moving them through the CRM pipeline. But many businesses forget the role CRM plays in the entire customer life cycle. CRM platforms can be used for continuous communications with current and potential prospects…

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Internet World: Melissa präsentiert Lösungen für die internationale Adressprüfung

Globaler E-Commerce erfordert zusätzliche Maßnahmen für eine großartige Customer Journey / Melissa verfügt mit seiner 35-jährigen Firmengeschichte über umfassende Erfahrung bei der Validierung von Kundendaten Köln/München. Besucher der diesjährigen Internet World können sich am Stand von Melissa (Nummer: CO38) umfassend über das Thema internationale Adressprüfung informieren. Dieses ist aufgrund der kontinuierlichen Globalisierung und des damit verbundenen steigenden Wettbewerbsdrucks für E-Commerce-Anbieter…

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Melissa feiert 35 Jahre in der Datenqualität

Fachwissen und Technologiekompetenz festigen globale Rolle bei der Verbesserung von Daten für Analytics, CRM, Handel und Compliance Köln. Melissa, ein führender Anbieter von globalen Lösungen zur Adress-, Namens-, E-Mail-, Telefon- und Identitätsprüfung, feiert sein 35-jähriges Firmenjubiläum. Das lange Bestehen von Melissa ist auf jahrzehntelange Expertise in allen Fragen rund um Adressen und umfassendes Fachwissen, das die Grundlage für globale Intelligenz…

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Melissa Celebrates 35 Years in Enterprise Data Quality

Unsurpassed Domain Knowledge and Technology Expertise Fuel Global Role in Improving Data for Analytics, CRM, Commerce, and Compliance Rancho Santa Margarita, CALIF – January 8, 2020 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, is celebrating its 35th anniversary with renewed commitment to continued growth and enterprise data quality leadership. The company’s longevity…

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5 Easy Resolutions to Keep a Clean Database in 2020

80% of New Year’s resolutions are abandoned as early as February! Are you going to keep yours this year? We hope you do! That’s why we’re sharing the 5 easiest resolutions (that you can actually keep) to build and maintain a clean database in 2020. Meet the two tools that will make it possible: Listware Online and Mailers Online. These…

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Datenqualität in der Customer Journey: So schaffen Unternehmen eine großartige Customer Experience

Intelligentes Datenmanagement hilft Kunden zu verstehen Wenn Kunden einer Marke den Rücken kehren, dann ist es in der Regel der Fall, wenn sie das Gefühl haben, vom Anbieter nicht wahrgenommen zu werden. Zwar kümmern sich Marketingverantwortliche grundsätzlich um ihre Kunden. Allerdings verstehen sie oft nicht, was ihre Kunden in den sozialen Medien sagen, was sie kaufen und wie sie sich…

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Need Data for a Key Decision? Try These 8 Sources

Data drives most businesses. But what happens when you lack data to make a critical decision? How do you collect the data, and at what cost? Before acquiring missing data, define your objective. It could be answering a question, such as, “How do my sales compare to competitors?” Or, “What products should I launch?” Perhaps, “How do I increase sales…

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