Know Your Customer with Personator World – Cloud-Based Identity Resolution and Verification Engine

By Kevin Ubay-Ubay, Sales EngineerPersonator World is Melissa's new powerful cloud based web service that gives a simple and single way to clean and verify your contact data globally. This service leverages our experience in name, phone, address & email validation to provide comprehensive contact checking and combines high quality identity level verification. Some examples of where our new web…

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Gaining a Data Advantage: Hazard Data Enhancements Reduce Risk and Improve Service

Hindsight is, as we know, 20/20.  But, what if, when it came to natural hazards and their impact on your portfolio, you didn't have to rely on hindsight?  What if, you could understand your risks and exposures before an event occurred and write and plan appropriately?  Wouldn't that be better than hoping and praying that nothing bad happened?   Of…

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Introducing Business Coder for United Kingdom

Melissa is happy to announce the release of our Business Coder service for UK, where you can verify, validate, and append firmographics for businesses in the UK. Originally servicing only the US, our webservice now expands to the UK as one of our more popular demands for business identification. Our Business Coder UK webservice can help provide address cleansing and…

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Say Goodbye to Bad Data Before it Enters Your System with Global Express Entry

By Edward Dombrowski Data Quality Analyst Maybe you're already familiar with the way Express Entry and Express Entry Desktop Edition can autocomplete addresses - just select the country and type in the beginning of an address, and the service can fill in the missing information, using address data from over 240 countries. But did you know the many benefits to autocompleting…

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Validating Global Phone Numbers 101: A Quick, Easy Tutorial

By Allison Moon Data Quality Analyst With the advent of global communications and business, chances are you are not only capturing addresses of your contacts, but contact phone numbers as well. This is where Melissa's Global Phone Object comes into play. Global Phone Object validates registered phone numbers in more than 240 countries and territories, as well as enrich your data by appending…

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Discover Data Quality Issues Before they Arise

By Taky Djarou, Data Quality Analyst Melissa has released its new data Profiler API. The Profiler Object offers a unique approach to profiling your data, combining years of contact data quality experience, the power of many Melissa Objects, and data source tables to help you dig deeper into your data and return hundreds of properties about the input table, columns…

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5 Ecommerce Issues You Forgot–And How to Fix Them

Want to increase conversions, provide customers with a better shopping experience, and cut down on cart abandonment? Check out these five ecommerce issues you probably forgot and how to fix them to solve these problems and more.1. The Fat Finger Syndrome Customers are terrible at typing--especially when it comes to filling out incredibly small contact forms on their smartphones. The…

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How to Know Customers Are Who They Say They Are

In 2015 alone, 62% of companies were targets of payment fraud. As customers increasingly conduct their financial affairs online and via mobile devices, risk management and fraud prevention become more and more difficult. So, how do you know customers are who they say they are?Short of reaching through the computer, tablet, or smartphone screen and verifying a customer with your…

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TIPS & TRICKS: How to Improve Processing Speed with Our APIs

Melissa provides numerous APIs to handle the standardization, cleansing and verification of various data elements such as addresses, names, phones and emails. Often times we get asked by our customers as to what are some ways to improve the speed when processing records using our APIs. Below are some performance tips to consider when implementing our APIs:   Storage The…

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