Melissa Address Accuracy Tools Help Organizations Meet 2020 Challenges

Melissa Team | 2021, Data Quality, Data Quality Assessment, Data Quality Services, Gartner, Gartner Magic Quadrant, Press Release

Data quality provider earns multiple awards and celebrates 35-year history with key milestone, building momentum for a strong 2021

Rancho Santa Margarita, CALIF – January 7, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced increased popularity and implementation of its industry leading products and services.… Read More

How to Maximise Trading During the Festive Season

Melissa UK Team | 2020, Data Audit, Data Cleansing, Data Quality, Ecommerce

The festive season is vastly creeping upon us, with Black Friday around the corner, retailers must turn their throughs to what will be their most profitable period – quarter 4.
In normal circumstances during Black Friday and even Cyber Monday, we would see a barrage of sale hungry consumers rushing around the high street taking advantage of their favourite brick and motor stores to an over surge of eCommerce sales.… Read More

Disparate, Dirty, Duplicated Data – Understanding the 3Ds of Bad Data

Melissa AU Team | Data Quality | , ,

Disparate, Dirty, Duplicated Data – Understanding the 3Ds of Bad Data

In 1999, NASA learned how expensive bad data can be the hard way when they lost the Mars Orbitor in space. Why did this happen – because the engineers made calculations based on the Imperial system of measurements while the NASA scientists used the Metric system.… Read More