Build in Data Quality Right the First Time

Tackling complex data quality and data integration projects is now easier than ever - with Melissa Data's newly launched Professional Services. The program joins together your company's development and data management teams, with our own in-house data quality analysts. The goal: to help you accelerate adoption of our powerful data quality solutions, and realize immediate ROI. For more information, click…

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A Comparison of Microsoft Data Quality Services (Denali) vs. Melissa Data’s Data Quality Components for SSIS

By Ira Whiteside Recently Microsoft released a new Beta Release of SQL Server codenamed "Denali," which included the Data Quality Services (DQS) feature. Here at Melissa Data, we are partners with Microsoft and also participate in the Azure Data Services Market for DQS providing Address Correction references. Over the next several weeks, we intend to explore the new data quality…

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Measuring Yourself

By Elliot King Sometimes you just know you're doing things badly. You send out a direct mail piece and you get all sorts of bounce backs. And sometimes you know you're doing something well. The next direct mail piece gets a really high rate of return. But an ad hoc, event-by-event assessment of performance generally is not good enough. Organizations…

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The Complexity of Linking Addresses (and Locations) to Geocodes

By David Loshin There is a difference between an address, which refers to a delivery location, and a geocode, which can specify practically any location, and clearly, addressable locations make up a subset of geocoded locations. And if you are at a specific location, and you happen to be holding a GPS (global positioning satellite) device, you can derive the…

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Garbage In …

By Elliot King We all know that dirty data is not really dirty; it is just incorrect. Data cleansing consists of correcting mistakes in the data. Mistakes make their way into contact data in several different ways. It may just be wrong or incomplete; it may not be updated; and it may be duplicated if small variations are entered into…

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The Need and the Mechanics of Address Standardization

By David Loshin In my previous post, I introduced the topic of address standards, and we conjectured that the existence of a standard for addresses not only simplifies the processes of delivery, it helps to ensure delivery accuracy. Ultimately, delivery accuracy saves money, since it reduces the amount of effort to find the location and it eliminates rework and extra…

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