Melding Aspects of Real-Life and Virtual Contact and Location

By David Loshin In the most recent posts, we have been exploring the emerging opportunity for developing demographic profiles for customers based on their virtual locations. More to the point, if we are using real-life (yet two-dimensional) geographies to help in developing customer profiling and segmentation models, how much more interesting would those profiles be when expanded to include behavior…

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Understanding Data Quality Services

Knowledge Base, Knowledge Discovery, Domain Management, and Third Reference Data Sets PASS Virtual Chapter Meeting: Thursday, Jan. 31, 2013 at 9 am PDT, 12 pm EST. REGISTER NOW! With the release of Data Quality Services (DQS), Microsoft innovates its solutions on Data Quality and Data Cleansing by approaching it from a Knowledge Driver Standpoint. In this presentation, Joseph Vertido from…

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What is Meant by “Flocking Together” Virtually?

By David Loshin In my last two posts, we have been reviewing the concepts of contact methods that have in the past been used for identifying a customer's location, and the ramifications of an increasing trend in which the contact mechanism is less reliable for establishing a location. In particular, the traditional use of telephone numbers to isolate a customer's…

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Customer Centricity and Birds of a Feather

By David Loshin Why do we care to establish physical locations for individuals? One reason should be patently obvious: in every interaction between a staff member from your company and customer, both parties are always physically located somewhere, and many business performance indicators are pinned to a location dimension, such as "sales," "customer complaints," or "product distribution" by region. Location…

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Business Rules Rule

By Elliot King Back in the day when television sets were still built in America, the Zenith Corp. ran an ad that proclaimed that the quality went in before the name went on. Okay, at some point Zenith was trying to gloss over the fact that the company had fallen behind in automation and a lot of their manufacturing process…

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Customer Centricity and Location Characteristics

By David Loshin In my last set of posts I began to examine the integration of the concept of "customer centricity" into business processes, starting with the ability to uniquely differentiate individuals in relation to their "contact-based" identifying characteristics, such as street address and telephone number. Interestingly, from one part of the discussion, we could draw a conclusion that due…

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Adjusting the Business Based on Customer Contact

By David Loshin OK, a few posts ago I noted the change management challenge associated with employing a customer centricity strategy with the desire to do what almost everyone wants to do with master customer data (reminder: cross-sell and up-sell). The problem is that even with the data, the salespeople involved are neither trained nor incentivized to adjust their sales…

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Just Grow Up

By Elliot King When it comes to data quality, so many companies need a change of attitude--or to put it bluntly, they just need to grow up. Too often, organizations approach data quality reactively, addressing their efforts to fixing what they discover as broken as quickly as possible. A proactive approach is generally more effective. In this perspective, data is…

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Who is Who?

By David Loshin In my last post, I started to list the many different channels and contact identifiers that a single individual could use to interact with your business. What I neglected to delve into is the challenge of unique identification. Let me illustrate using two examples. If you perform a search at Amazon for books by "David Loshin," you…

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A Guide to Better Survivorship – A Melissa Data Approach

By Joseph Vertido The importance of survivorship - or as others may refer to as the Golden Record - is quite often overlooked. It is the final step in the record matching and consolidation process which ultimately allows us to create a single accurate and complete version of a record. In this article, we will take a look at how…

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