Gartner Names Melissa to Data Quality Solutions Magic Quadrant

Melissa Team | 2020, Data Enhancement, Data Enrichment, Data Integration, Data Management, Data Quality, Press Release

The world’s leading research and advisory company’s evaluation recognizes vendors for completeness of vision and ability to execute

Rancho Santa Margarita, CALIF – September 23, 2020Melissa Data, a leading provider of global data quality and address management solutions, today announced it has been positioned by Gartner as a Niche Player in the Magic Quadrant for Data Quality Solutions1.… Read More

Melissa’s Smart Data Tools Enhance Voter Lists for Strategic Campaign Outreach during Pandemic

Melissa Team | 2020, Data Enhancement, Data Enrichment, E-Mail, Email Append, NCOA, Press Release

 Addition of Demographics and Email Helps Political Candidates/Causes Communicate with Voters in Lieu of Rallies and Door-to-door Canvassing

Rancho Santa Margarita, CALIF – May 6, 2020 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced its data enhancement solutions are being leveraged by a number of political campaigns across the country, particularly as social distancing orders related to COVID-19 have curbed political rallies, door-to-door canvassing and other face-to-face communication methods. … Read More

CRM Maintenance: A Step by Step Guide on How to Clean & Maintain your CRM Database

Melissa UK Team | CRM, Data Audit, Data Cleansing, Data Enhancement, Data Enrichment, Data Management, Data Matching, Data Quality, Data Quality Services, Deduping, Email Verification, Global Address Verification

As many of you know, a customer relationship management (CRM) platform is a vital part of the sales process, which entails keeping customers and prospects happy while moving them through the CRM pipeline. But many businesses forget the role CRM plays in the entire customer life cycle.… Read More

5 Easy Resolutions to Keep a Clean Database in 2020

Melissa Team | Address Verification, Canada Post, Data Cleansing, Data Enrichment, Data Quality, Direct Mail, Express Entry, Listware Online, Mailers, Matching, NCOA, Tips & Solutions | ,

80% of New Year’s resolutions are abandoned as early as February! Are you going to keep yours this year? We hope you do! That’s why we’re sharing the 5 easiest resolutions (that you can actually keep) to build and maintain a clean database in 2020.… Read More

Hip, Hip, Hooray! The Elephant Gets Addressed Today.

Melissa Team | Address Check, Address Correction, Address Quality, Address Search, Address Standardization, Address Validation, Address Verification, Data Enhancement, Data Enrichment, Geocoding, Global Address Verification, Identity Resolution | , , , , , , , ,

What’s the elephant in your business? Every company has one! I’m talking about the thing that costs you money, customers and insight. Could it be returned mail? How about fraudulent transactions? Whatever the problem, it all stems from one big beast – bad address data.… Read More