Melissa’s Smart Data Tools Enhance Voter Lists for Strategic Campaign Outreach during Pandemic

 Addition of Demographics and Email Helps Political Candidates/Causes Communicate with Voters in Lieu of Rallies and Door-to-door Canvassing Rancho Santa Margarita, CALIF – May 6, 2020 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced its data enhancement solutions are being leveraged by a number of political campaigns across the country, particularly as social…

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CRM Maintenance: A Step by Step Guide on How to Clean & Maintain your CRM Database

As many of you know, a customer relationship management (CRM) platform is a vital part of the sales process, which entails keeping customers and prospects happy while moving them through the CRM pipeline. But many businesses forget the role CRM plays in the entire customer life cycle. CRM platforms can be used for continuous communications with current and potential prospects…

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5 Easy Resolutions to Keep a Clean Database in 2020

80% of New Year’s resolutions are abandoned as early as February! Are you going to keep yours this year? We hope you do! That’s why we’re sharing the 5 easiest resolutions (that you can actually keep) to build and maintain a clean database in 2020. Meet the two tools that will make it possible: Listware Online and Mailers Online. These…

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Hip, Hip, Hooray! The Elephant Gets Addressed Today.

What’s the elephant in your business? Every company has one! I’m talking about the thing that costs you money, customers and insight. Could it be returned mail? How about fraudulent transactions? Whatever the problem, it all stems from one big beast – bad address data. Customer communication, fraud prevention, predictive analytics and ultimately, your bottom line, all hinge on the…

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Capturing Current & Correct Customer Data – Why is it so Important in E-Commerce?

Up Close & Personal – The Four P’s of People Data Nothing holds more value for ecommerce organizations than accurate people data – name, address, phone, email and demographics. We have outlined four major factors that impact the success of a business and increase customer satisfaction in regards to accurate and complete people data. 1. Protect your organization – By…

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5 Reasons to Invest in Reliable Data Sources Before Investing in a Property

Never judge a book by its cover – or in this case, never invest in a property based off a picture! From investors, to lenders, to real estate professionals and insurance agents, the details in any property project determine whether you or your client will find either success or ruin in a property venture. Big data translates to big insight…

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How useful is demographic data for targeted advertising use?

Demographic data can be very useful for an advertiser to know who his target customer is. As an example, knowledge about a family’s household income can be used by a realtor when marketing a potential home to a client. Likewise, banks can use an individual’s income and occupation to properly target services and products such as credit cards to people…

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When does Big Data become Bad Data?

Last month, we spoke about big data and the importance of leveraging such data to provide insights to drive better informed business decisions. But at what point does this data become useless? As we mentioned, big data provides detailed insight as it draws upon information from a number of sources and data points and thus, big data can reveal new…

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Data Quality? That’s not in my job description!

It may not be explicitly stated but ensuring your company has good quality data is part of your job role. Why? Because all of us depend on data to do our work and if this data contains errors, it makes your job more complicated. What would I need to do? You need to advocate for data quality. When you come…

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