Melissa Cites Data Quality’s Competitive Value in Online Gambling Industry

Melissa Team | 2023, Data Enhancement, Data Management, Press Release | , ,

Unprecedented access to player data warrants comprehensive strategy to elevate user experience, enable personalization at scale, and drive loyalty.

Rancho Santa Margarita, CALIFFebruary 8, 2023Melissa, a leading provider of global data quality, identity verification, and address management solutions, today cited data quality strategy as a competitive factor for online gaming leaders. With easy access to player data, gaming operators must take steps to ensure that only clean, correct, and enhanced customer data is used to inform and optimize the online gambling experience.… Read More

Melissa Empowers Political Candidates to Boost Campaign Efforts with Comprehensive Data

Melissa Team | 2022, Data Enhancement, Press Release, Uncategorized | , , , , ,

Augmenting limited voter registration data drives stronger engagement with constituents based on voter sentiment and affiliations

Rancho Santa Margarita, CALIF – August 3, 2022 – Melissa, a leading provider of global data quality and address management solutions, today announced availability of its data enhancement tools for political candidates, PACs, and grassroots organizations seeking to reach prospective supporters and improve their Get Out the Vote (GOTV) efforts.… Read More

Datenanreicherung: Definition, Erklärungen, Anwendungsfälle

Melissa DE Team | 2022, Data Enhancement, Data Enrichment, Germany | , ,

Unternehmen, insbesondere jene aus dem E-Commerce, verfügen in ihren Systemen über zahlreiche Daten. Mithilfe einer kontinuierlichen Datenanreicherung lassen sich diese effizient nutzen (Stichwort: Smart Data). Erfahren Sie in diesem Beitrag, was sich hinter dem Begriff der Datenanreicherung verbirgt und wie diese in der Praxis erfolgen kann.

Was ist Datenanreicherung?

Datenanreicherung (auch Data Enhancement oder Data Enrichment) bezeichnet die Ergänzung von Daten oder Datensätzen mit weiterführenden, zusätzlichen Informationen, z.… Read More

Melissa Highlights the Marketing Impact of Data Quality at the B2B Marketing Expo/Los Angeles

Melissa Team | 2022, Customer Experience, Data Enhancement, Data Quality, Direct Mail, Email Marketing, Mailing Lists, Press Release, Trade show, Uncategorized

Onsite demonstrations will show marketing professionals how clean, current, and complete data contribute to effective campaigns and programs

Rancho Santa Margarita, CALIF – March 30, 2022 – Melissa, a leading provider of global data quality and address management solutions, today announced the company will exhibit and share its array of data quality tools for marketers at the B2B Marketing Expo on April 6 and 7 at the LA Convention Center in Los Angeles.… Read More

Melissa 2022 Catalog Offers Solutions to Improve Address Management, ID Verification, and Data Enrichment

Melissa Team | 2022, Address Autocomplete, Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, catalog, Data Enhancement, Data Enrichment, Global Address Verification, Global ID Verification, Identity Resolution, Identity Verification, International Address Verification, Press Release | ,

Industry resource highlights importance of global customer data tools for DBAs, developers, and direct marketers

Rancho Santa Margarita, CALIF – February 16, 2022 – Melissa, a leading provider of global data quality and address management solutions, today announced availability of its 2022 Melissa Solutions Catalog highlighting the company’s comprehensive suite of solutions and services that help keep customer data clean, up-to-date, and enriched for the greatest insights and most efficient business practices.… Read More