The Generation of the mobile phone

Mobile phones sales have been increasing year in year out and the number of mobile users is expected to surpass five billion by 2019. It was estimated that approximately 63% of the world population owned a mobile phone in 2016 and this number is due to increase to 67% in 2019. This growth in mobile phone ownership demonstrates the need…

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Melissa’s Clean Suite Powers Spotless Data in Dynamics CRM

Pristine Data Boosts Customer Experience and Success of Omnichannel Marketing; Demos at CRMUG Summit Rancho Santa Margarita, CALIF – October 2, 2018 – Melissa a leading provider of global contact data quality and identity verification solutions, today announced its Clean Suite toolset is optimized for Microsoft Dynamics CRM®, boosting customer experience and omnichannel engagement with immaculate customer data. Clean Suite will cleanse, match, and enrich…

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Melissa Informatics Advances Big Data Promise with Semantics and Machine Reasoning

Free Webinar Features Enterprise Data Curation and Integration to Extract Value from Complex Data Lakes Melissa, a leading provider of global contact data quality and identity verification solutions, today announced its informatics division, Melissa Informatics, is advancing the promise of big data using semantic technologies and machine reasoning. These tools help break through enterprise bottlenecks by enabling targeted data curation, integration,…

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Making Data Work for Your Geospatial Challenges

Anyone who has looked at flood data knows that FEMA is not the answer. It's not that FEMA doesn't try to accurately map what they believe to be floodable areas. It's that FEMA is politically driven. As a city, you do not have to participate in FEMA mapping. Why would you not participate? Well, properties in flood zones tend to have lower valuations, and lower…

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Know Your Customer with Personator World – Cloud-Based Identity Resolution and Verification Engine

By Kevin Ubay-Ubay, Sales EngineerPersonator World is Melissa's new powerful cloud based web service that gives a simple and single way to clean and verify your contact data globally. This service leverages our experience in name, phone, address & email validation to provide comprehensive contact checking and combines high quality identity level verification. Some examples of where our new web…

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Gaining a Data Advantage: Hazard Data Enhancements Reduce Risk and Improve Service

Hindsight is, as we know, 20/20.  But, what if, when it came to natural hazards and their impact on your portfolio, you didn't have to rely on hindsight?  What if, you could understand your risks and exposures before an event occurred and write and plan appropriately?  Wouldn't that be better than hoping and praying that nothing bad happened?   Of…

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Verify National ID like SSN with Personator

by Michael Johnson, Sales Engineer Personator has never yielded the crown of contact verification, and that is no accident.  Personator is the quintessential contact verification service.  Nowhere else can you find a fast, no maintenance, easy-to-use web service that will give you a level of certainty your data is not only good, but that it is correct.  One of our newest…

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Introducing Business Coder for United Kingdom

Melissa is happy to announce the release of our Business Coder service for UK, where you can verify, validate, and append firmographics for businesses in the UK. Originally servicing only the US, our webservice now expands to the UK as one of our more popular demands for business identification. Our Business Coder UK webservice can help provide address cleansing and…

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Discover Data Quality Issues Before they Arise

By Taky Djarou, Data Quality Analyst Melissa has released its new data Profiler API. The Profiler Object offers a unique approach to profiling your data, combining years of contact data quality experience, the power of many Melissa Objects, and data source tables to help you dig deeper into your data and return hundreds of properties about the input table, columns…

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3 Ways to Get Your Integrated Marketing in Gear

Do you feel your marketing efforts need to be more unified? Try integrated marketing - a holistic approach to ensuring your audience receives a consistent message both online and offline. But to be effective, you need the data to reach them the way they want to be contacted. Here's 3 easy ways to get your integrated marketing in gear.  …

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