Capturing Current & Correct Customer Data – Why is it so Important in E-Commerce?

Up Close & Personal – The Four P’s of People Data Nothing holds more value for ecommerce organizations than accurate people data – name, address, phone, email and demographics. We have outlined four major factors that impact the success of a business and increase customer satisfaction in regards to accurate and complete people data. 1. Protect your organization – By…

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5 Reasons to Invest in Reliable Data Sources Before Investing in a Property

Never judge a book by its cover – or in this case, never invest in a property based off a picture! From investors, to lenders, to real estate professionals and insurance agents, the details in any property project determine whether you or your client will find either success or ruin in a property venture. Big data translates to big insight…

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How useful is demographic data for targeted advertising use?

Demographic data can be very useful for an advertiser to know who his target customer is. As an example, knowledge about a family’s household income can be used by a realtor when marketing a potential home to a client. Likewise, banks can use an individual’s income and occupation to properly target services and products such as credit cards to people…

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When does Big Data become Bad Data?

Last month, we spoke about big data and the importance of leveraging such data to provide insights to drive better informed business decisions. But at what point does this data become useless? As we mentioned, big data provides detailed insight as it draws upon information from a number of sources and data points and thus, big data can reveal new…

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Data Quality? That’s not in my job description!

It may not be explicitly stated but ensuring your company has good quality data is part of your job role. Why? Because all of us depend on data to do our work and if this data contains errors, it makes your job more complicated. What would I need to do? You need to advocate for data quality. When you come…

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The Generation of the mobile phone

Mobile phones sales have been increasing year in year out and the number of mobile users is expected to surpass five billion by 2019. It was estimated that approximately 63% of the world population owned a mobile phone in 2016 and this number is due to increase to 67% in 2019. This growth in mobile phone ownership demonstrates the need…

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Melissa’s Clean Suite Powers Spotless Data in Dynamics CRM

Pristine Data Boosts Customer Experience and Success of Omnichannel Marketing; Demos at CRMUG Summit Rancho Santa Margarita, CALIF – October 2, 2018 – Melissa a leading provider of global contact data quality and identity verification solutions, today announced its Clean Suite toolset is optimized for Microsoft Dynamics CRM®, boosting customer experience and omnichannel engagement with immaculate customer data. Clean Suite will cleanse, match, and enrich…

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Melissa Informatics Advances Big Data Promise with Semantics and Machine Reasoning

Free Webinar Features Enterprise Data Curation and Integration to Extract Value from Complex Data Lakes Melissa, a leading provider of global contact data quality and identity verification solutions, today announced its informatics division, Melissa Informatics, is advancing the promise of big data using semantic technologies and machine reasoning. These tools help break through enterprise bottlenecks by enabling targeted data curation, integration,…

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Making Data Work for Your Geospatial Challenges

Anyone who has looked at flood data knows that FEMA is not the answer. It's not that FEMA doesn't try to accurately map what they believe to be floodable areas. It's that FEMA is politically driven. As a city, you do not have to participate in FEMA mapping. Why would you not participate? Well, properties in flood zones tend to have lower valuations, and lower…

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