Unverified and outdated address data plagued the database of the University of Iowa’s School of Dentistry, having a tremendous effect on the communication with its patients. Check out this case study to see how the dental school rinsed out bad data, continues to maintain sparkly clean patient records, and most importantly, increased operational efficiency.
Mailing has always been an integral form of communication for the school.… Read More
New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls
Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the importance of good data, including how to address the full spectrum of data quality from point-of-entry ID verification to deduping, and cautions against the pitfalls of bad data and its negative impact to any business.… Read More
Data is the new oil of the digital economy. Effectively used, data can help organizations to better understand customer needs and provide winning strategies to meet them. But the data you depend on to make these important decisions is always in flux.
In The Half-Life of Data, Bud Walker, Vice President of Enterprise Sales and Strategy for Melissa, breaks down the true nature of data and what it means for your business.… Read More
Today is Data Privacy Day! A good day to remind our readers about GDPR data privacy regulations and those pesky goalposts.
If you haven’t been keeping up, the GDPR hammer is coming down hard and fast on tech giants like Google, who was recently hit with a fine totaling 50 million Euros (about $57,192,500) by France’s data protection regulator CNIL. Anyone familiar with Google’s omnipresence in the digital arena and $111 billion in earnings will immediately notice that the fine, while large, is a softball in comparison with the data protection’s capacity to impose mind boggling fines – up to 4% of global annual revenue.… Read More
How Companies can use Technology and Multiple Sources to Properly Identify Customers and Head Off Illegalities
Are you really who you say you are? Well, you may think so, but lots of other important people may not be so sure.
For many companies, taking a person’s identity at face value and without double or triple checking could be disastrous, which is why it’s so necessary for companies to use multiple sources of identity verification.… Read More