Data Cleansing - Global Intelligence Blog

Rinsing Out Bad Patient Data Increased Efficiency for Dental School

Author | Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Case Studies, Case Study, Clean Suite, Data Cleansing, Data Quality, Data Quality Services, Global Address Verification, Global Data Quality | address verification, case study, data quality, Data Quality Suite, move update

Unverified and outdated address data plagued the database of the University of Iowa’s School of Dentistry, having a tremendous effect on the communication with its patients. Check out this case study to see how the dental school rinsed out bad data, continues to maintain sparkly clean patient records, and most importantly, increased operational efficiency.

Mailing has always been an integral form of communication for the school.… Read More

Melissa Offers Insight on How a Healthy Data Lifecycle Supports Smart Business Decisions

Author | Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Analyzing Data, Analyzing Data Quality, Article, Big Data, BusinessCoder, Canada Post, Canadian Change of Address, CASS Certification, Clean Suite, Data Cleansing, Data Enhancement, Data Enrichment, Data Matching, Data Profiling, Data Quality, Demographics, Digital Identity Verification, Direct Mail, Duplicate Elimination, eIDV, Email Append, Email Marketing, Email Verification, Firmographics, Fuzzy Matching, Geocoding, Global Address Verification, Global Data Quality, Global Email, Global ID Verification, Global IP Locator, Global Name, Global Phone Verification, Golden Record, HIPAA, Householding, Identity Resolution, International Address Verification, IP Location, Location Intelligence, Mailing & Shipping, Mailing Lists, Marketing, MAT, Matching, MDM, Melissa Developer, Melissa Informatics, NCOA, News & Events, PAVE Certified, Presorting, Press Release, Property Data, Quick Tips, Record Linkage, Tips & Solutions, U.S. Property Service, Web API | analytics, BI, big data, business intelligence and analytics, change of address, cleansing, COA, contact data quality, data quality, Data Solutions, data tools, deduping, demographics, enrichment, firmographics, global data quality, IP Location, matching, MDM, property data, survivorship, target marketing, updating, verification

New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls

Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the importance of good data, including how to address the full spectrum of data quality from point-of-entry ID verification to deduping, and cautions against the pitfalls of bad data and its negative impact to any business.… Read More

The Half-Life of Data

Author | Big Data, Data Cleansing, Data Quality, Global Data Quality | bad data, data cleansing, data quality, half-life of data, NoCOUG, Oracle

Data is the new oil of the digital economy. Effectively used, data can help organizations to better understand customer needs and provide winning strategies to meet them. But the data you depend on to make these important decisions is always in flux.

In The Half-Life of Data, Bud Walker, Vice President of Enterprise Sales and Strategy for Melissa, breaks down the true nature of data and what it means for your business.… Read More

Google Gets Nailed for GDPR

Author | Data Cleansing, Duplicate Elimination, GDPR | Data Privacy Day, dedupe, deduplication, duplicate elimination, GDPR, MatchUp, remove duplicate data

Today is Data Privacy Day! A good day to remind our readers about GDPR data privacy regulations and those pesky goalposts.

If you haven’t been keeping up, the GDPR hammer is coming down hard and fast on tech giants like Google, who was recently hit with a fine totaling 50 million Euros (about $57,192,500) by France’s data protection regulator CNIL. Anyone familiar with Google’s omnipresence in the digital arena and $111 billion in earnings will immediately notice that the fine, while large, is a softball in comparison with the data protection’s capacity to impose mind boggling fines – up to 4% of global annual revenue.… Read More

Check and Double Check Customer Identities

Author | Address Verification, Data Cleansing, Data Matching, Data Quality, Digital Identity Verification, eIDV, EIV, Email Verification, FinTech, Full Contact Authentication, Global Address Verification, Global Data Quality, Global Email, Global ID Verification, Global Phone Verification, Identity Resolution, International Address Verification, Personator, Personator World | chargeback prevention, Digital Identity Verification, fraud prevention, identity management, identity resolution, identity verification, know your customer, KYC

How Companies can use Technology and Multiple Sources to Properly Identify Customers and Head Off Illegalities

Are you really who you say you are? Well, you may think so, but lots of other important people may not be so sure.

For many companies, taking a person’s identity at face value and without double or triple checking could be disastrous, which is why it’s so necessary for companies to use multiple sources of identity verification.… Read More