Catch Bad Data Before it Wrecks Your Business

Did you know that bad data can wreck your business? That's right, not updating, verifying and maintaining data is having a bigger impact on your business than you realize. Bad data is costly and it provides inaccurate information. This ends up affecting communication and sales strategies that, in the long run, affect and may potentially wreck your business. Don't let…

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Four Steps to Improve CRM Data Quality

Every company knows that their CRM is one of their most valuable assets. With information such as emails, addresses, phone numbers, etc. on customers, how could it not be? However, have you ever stopped to think about the accuracy of your data? People move, get married, get divorced, or simply input information incorrectly. According to an industry analyst at Gartner,…

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Taking Action to Avoid Undeliverable Mail

Are the costs of printing and mailing causing a dent in your profit? One of the causes of these costs could be something we all know as return mail. Return mail affects different areas including increased postage, paper usage, duplicated work, poor cash flow, loss of customers, and more. There is a way to have control over this culprit: implement…

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The University of Washington Increases Revenue with the Help of Melissa Data

Like all other colleges, the University of Washington is keen on maintaining accurate records on students and alumni. However, both students and alumni's information is always changing as they move, get married, relocate, change names, etc. The need for the university to maintain accurate records rose as the need for fundraising increased due to state aid decreasing. Not having accurate…

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How to Ensure Quality in Your Data’s Life Cycle

It is inevitable for data to go bad after a certain period of time. As a matter of fact, as much as up to 2% of records in customer databases become obsolete in just one month. There are various different things that cause this to happen including marriage, job change, divorce, or death.This ends up affecting your database and therefore…

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Case Study: AirNet

For many years, AirNet depended on applications from external vendors for data enhancement, hygiene, and matching. This proved to be a challenge when implementing its smartCommunicator product--an award-winning communication portal that allows individuals, businesses, and agencies to share information from diverse sources using a single, unified media platform. It is a portal designed to effectively deliver messages to the company's…

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How to Create a Golden Record

Some common goals in database administration include maintaining clean and effective patient data. A step that is often overlooked comes as the final step of the process and is importance for the purposes of survivorship, it is known as the "Golden Record". A Golden Record is the creation of a single, accurate, and complete version of a patient record. Here…

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A 4-Step Checklist to Clean Up Your Data

Did you know that according to a USPS 2014 report, almost 40 million people change their address each year? Or, that DM News reported that undeliverable-as-addressed mail costs direct mailers over $6 billion per year? What about that poor data quality is the main reason for 40 percent of all failed business initiatives, according to a Gartner, Inc. Study? These…

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