Better Marketing Starts with Better Data

Improve Data Quality for More Accurate Analysis with Alteryx and Melissa   Organizations are under more pressure than ever to gain accurate contact data for their customers. When your consumer base ranges from Los Angeles to Tokyo, it can be challenging. Poor data quality has a critical impact on both the financial stability as well as the operations of a…

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PASS SUMMIT 2016

Melissa Data is excited to showcase our Microsoft Integrations at this year's PASS SUMMIT 2016 event in Seattle, WA from Oct 25-28. Achieve the power of clean data to gain the customization, flexibility, and control you need to meet and exceed your business goals! Come say hello at Booth 609! We'll tell you all about our contact data quality plugins…

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Data Quality Solutions to Tackle Student Retention

There are many forces that impact student retention at the university level, from academics to financial aid, but one often overlooked aspect is data quality and its impact on student engagement. While much of the application and enrollment process has now been digitized, there is still a great deal of physical communication with prospective students, current students, and alumni. Maintain…

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Measuring the Half-Life of Data

By Bud WalkerData, like any radioactive material, has a half-life. That's the time it takes for half of the contact information in your database to go bad. We've concluded that the average "half-life of data" is 45.4 months, or three years and 9 months.In the U.S. annually we have a population of 316 million, according to the U.S. Census Bureau.…

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Connecting All Points for Correct, Current and Complete Data

Maintaining the most complete and up-to date customer information available will help you stay competitive, cut costs, and drive growth. So, how do you go about doing this? Many would say to use contact data validation, however, we have found that, that is not enough. A more complete data verification process is needed for true data quality. For example, you…

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Catch Bad Data Before it Wrecks Your Business

Did you know that bad data can wreck your business? That's right, not updating, verifying and maintaining data is having a bigger impact on your business than you realize. Bad data is costly and it provides inaccurate information. This ends up affecting communication and sales strategies that, in the long run, affect and may potentially wreck your business. Don't let…

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Four Steps to Improve CRM Data Quality

Every company knows that their CRM is one of their most valuable assets. With information such as emails, addresses, phone numbers, etc. on customers, how could it not be? However, have you ever stopped to think about the accuracy of your data? People move, get married, get divorced, or simply input information incorrectly. According to an industry analyst at Gartner,…

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Taking Action to Avoid Undeliverable Mail

Are the costs of printing and mailing causing a dent in your profit? One of the causes of these costs could be something we all know as return mail. Return mail affects different areas including increased postage, paper usage, duplicated work, poor cash flow, loss of customers, and more. There is a way to have control over this culprit: implement…

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