Writing sales letters and brochures is both an art and a science, says Tony Attwood of Hamilton House Mailings. It’s important to have a sense of both. There are only four ways of writing a direct mail ad that will raise your response rate.… Read More
By Joe Vitale
Hypnotic Marketing’s Joe Vitale gives his mesmerizing tips on how to make your direct mail a smashing success. What are his tricks of the trade?
So many of you seem willing to spend hundreds, even thousands, of dollars on a direct mail gamble, that I feel compelled to give everyone a brief lesson in what it takes for direct mail to work.… Read More
Mike Porter, President, Print/Mail Consultants
A lot of the direct marketing pieces that are generated today seem to be stuck in time. Even though sophisticated software, printing technology, and data is now more available than ever, many marketers continue to rely upon decades-old methods to crank out the mail.… Read More