Improving “Glance Readership” in Post Cards–Part 3

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By Jeffrey Dobkin, marketing consultant, author, and professional speaker
Let’s see, where were we…oh yes, you were complaining that your post card wasn’t long enough to sell your products, and I said you’re right – it isn’t. The ONLY job of the post card is to make the reader pick up the phone and call YOU, then, YOU sell your products.
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Improving “Glance Readership” in Post Cards–Part 1

Blog Administrator | Article, Copy/Design, Direct Mail | , ,
By Jeffrey Dobkin, marketing consultant, author, and professional speaker
Face it: most people sort their mail over the trash can. 
This process works fast. Think back: you are a kid and a friend is showing you baseball cards for possible trades: gott’em, gott’em, need’em, gott’em, gott’em, need’em, gott’em.
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