CalOptima Deploys Data Warehouse with Melissa’s Help

Find out how CalOptima successfully deployed a data warehouse with the help of Melissa’s easy-to-integrate Data Quality Components for SQL Server to turn such a tremendous undertaking into a simple task. CalOptima, a county organized health system, serves more than 400,000 members, making it the second largest health insurer in Orange County, CA. CalOptima embarked on a mission to migrate…

Continue Reading

Rinsing Out Bad Patient Data Increased Efficiency for Dental School

Unverified and outdated address data plagued the database of the University of Iowa’s School of Dentistry, having a tremendous effect on the communication with its patients. Check out this case study to see how the dental school rinsed out bad data, continues to maintain sparkly clean patient records, and most importantly, increased operational efficiency. Mailing has always been an integral…

Continue Reading

Washington University Increases Revenue Ten-Fold with Melissa Technology

The headline is true – the University of Washington increased its fundraising revenue ten-fold after implementing Melissa’s solutions. This resulted in a staggering $2.7 billion win in campaign revenue. Read the entire case study to see what the University has to say about their experience with Melissa and what exactly it was that led to such a jump in revenue.…

Continue Reading

Personalized Direct Mail Improves Relevancy and Response

By Bob MartelIn any direct marketing effort, if the relevance of the message delivered is the key to building perceived value and response, why do so many marketers take obvious shortcuts that negatively impact results? Okay, that was a long sentence. Let me try again. Said another way, why are so many direct marketers failing to achieve stellar campaign results?…

Continue Reading