Do Envelopes Really Spark a Call-to-Action?

Blog Administrator | Article, Copy/Design, Direct Mail | , ,
Envelopes evoke emotion – so says a head honcho from the Envelope Manufacturers Association Foundation (EMAF). So, do people really like receiving mail? Do envelopes really encourage a call-to-action? 
The answer is a resounding yes – 75 percent of Americans say they are most likely to pay attention to direct mail, three times more than unsolicited email, internet banner or pop-up ads, telemarketing calls, door-to-door marketing and mobile phone text messages, the EMAF report reveals. 
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