Listware for Salesforce®: The All-in-One Data Hygiene Tool for CRM

Blog Administrator | Salesforce | , , , , , , , ,

By Kevin Ubay-Ubay,
Channel Manager

 

Managing leads and
contacts in Salesforce can be quite a hassle. With Salesforce being a cloud
CRM, you could imagine a situation where multiple people from various sales
centers are entering addresses, phones, and emails into a single Salesforce
org. Chances are very likely that some of that data could have been entered
incorrectly. This is a costly mistake in terms of the amount of time and effort
it would take to determine and track which records are indeed good and valid.
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Matchcode Caveats – How to Solve Them

Blog Administrator | Matching | , , , , ,

By Tim Sidor, Data Quality Analyst

“The more advanced I make my matchcode, the more duplicates I’ll
identify.”

This is an
assumption – true or false – that many of our new users to MatchUp make, but
often leads to false dupes, no dupes, or a process that seems to run forever.

“Why?”

Adding more
columns of conditions, can be looked at as ‘just adding more ways to return
more duplicates.’
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Discover Data Quality Issues Before they Arise

Blog Administrator | Data Audit, Data Cleansing, Data Enhancement, Data Enrichment, Data Matching, Data Profiling, Data Quality, Data Quality Assessment, Tips & Solutions | , , , ,

By Taky Djarou, Data
Quality Analyst

 

Melissa has
released its new data Profiler API. The Profiler Object offers a unique
approach to profiling your data, combining years of contact data quality
experience, the power of many Melissa Objects, and data source tables to
help you dig deeper into your data and return hundreds of properties about the
input table, columns and individual values.
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Melissa Property Intelligence Now Details Precise Location Risk from Natural Disasters

Blog Administrator | Geocoding, IP Location, Location Intelligence | , ,

By Bud Walker, Vice President Sales &
Strategy, Melissa 

Nobody has to be reminded that we’re in the
middle of hurricane season, certainly not if they live in Texas or Florida.
They’re personally going through the experience of living in the path of lots
of wind and water.

For many others, however, including companies
and communities, risk comes in many forms, with wind and water joined by such
natural hazards as fire, hail, tornados and earthquakes.
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Carpe DM!

Blog Administrator | Article, Creative, Direct Mail | , ,
By Alan Rosenspan, President, Alan Rosenspan & Associates
Remember how much direct mail you used to receive?
How much time it took you to sort through it, see what was interesting or relevant, and select the envelopes you wanted to open?
Not anymore.
Direct mail volume is down significantly in the last quarter of 2008, and the first two quarters of 2009 – and it doesn’t look to improve any time soon.
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