A Revolutionary Approach to Full Contact Data Quality
Melissa Team | Address Quality, Data Management, Data Quality |
To stay competitive, cut costs, and drive growth, companies are always looking for ways to attain the most relevant, most complete and up-to-date customer information available.
Now there’s technology that moves beyond the mere validation of contact data to bring your data to a higher level of accuracy – a term we call, “data quality uplift.” Melissa Data’s new Personator features this game-changing functionality.
Personator is a next generation enterprise data quality solution that can authenticate identity by verifying the address, name, phone, and email elements of a record – and correlating the information to the same individual or organization. It can also append missing components to complete a customer contact record.
Download this free white paper to learn how Personator:
- Leverages multi-sourced datasets and proprietary matching algorithms to verify and correlate address, name, phone and email elements of a record
- Fills gaps in your data by appending missing contact info such as name, email, phone number and address
- Obtains the most up-to-date address for residents or businesses that have moved in the last 30 days or more