Insights and Analysis for the Data-Driven Enterprise
Insights and Analysis for the Data-Driven Enterprise
“Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu”
This may sound like gibberish but it’s actually the name of a place in New Zealand. Imagine the customer’s plight at having to type it on your order form! Thankfully most city and street names have fewer characters but the spellings can still be quite confusing.… Read More
There’s no denying the importance of data in today’s world. When used the right way, data can give you a competitive edge over everyone else. According to the McKinsey Global Institute, data-driven organizations are 23 times more likely to outperform competitors in terms of new customer acquisition and have a 19 times higher likelihood of achieving above-average profitability.… Read More
Of all the communication channels used by companies to reach out to customers, emails continue to be the most preferred. The global e-mail market valuation is expected to reach $17.9 billion by 2027.
Most marketers would rather stop their social media activities rather than give up on email marketing.… Read More
When guests check in to a 5-star hotel, they volunteer their personal information quite freely with the assurance that their data will be kept safe. After all, the customers are paying a premium for service. What happens when there’s a data breach – Marriott discovered the consequences when their systems were hacked and sensitive details of over 500 million customers were exposed.… Read More
Rancho Santa Margarita, CALIF – November 2, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced it has again been positioned by Gartner as a Niche Player in the Magic Quadrant for Data Quality Solutions1.… Read More
