How to Select an Address Autocomplete Tool

Melissa IN Team | Address Autocomplete | , , ,

“Taumatawhakatangi­hangakoauauotamatea­turipukakapikimaunga­horonukupokaiwhen­uakitanatahu”

This may sound like gibberish but it’s actually the name of a place in New Zealand. Imagine the customer’s plight at having to type it on your order form! Thankfully most city and street names have fewer characters but the spellings can still be quite confusing.… Read More

Data Quality And Data Governance: Where To Begin?

Melissa AU Team | Data Governance, Data Quality | , , , ,

There’s no denying the importance of data in today’s world. When used the right way, data can give you a competitive edge over everyone else. According to the McKinsey Global Institute, data-driven organizations are 23 times more likely to outperform competitors in terms of new customer acquisition and have a 19 times higher likelihood of achieving above-average profitability.… Read More

Email Validation: Why You Want Quality Versus Quantity

Melissa IN Team | Email Verification | , ,

Of all the communication channels used by companies to reach out to customers, emails continue to be the most preferred. The global e-mail market valuation is expected to reach $17.9 billion by 2027. 

Most marketers would rather stop their social media activities rather than give up on email marketing.… Read More

Data Quality – The Hidden Enabler of Security and Compliance

Melissa AU Team | Data Quality | , , , ,

When guests check in to a 5-star hotel, they volunteer their personal information quite freely with the assurance that their data will be kept safe. After all, the customers are paying a premium for service. What happens when there’s a data breach – Marriott discovered the consequences when their systems were hacked and sensitive details of over 500 million customers were exposed.… Read More