The Key Elements of the GDPR

Twenty years ago, when a customer bought a new pair of shoes, the only information given to the vendor was his or her shoe size. Today, most people shop online. Now, when a pair of shoes is bought online, the seller gets access to the customer’s name, address, phone number, email address, and credit card number in addition to their…

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Huawei Ban, U.S. Sanctions – What this Means for American Ecommerce

The Trump Administration has brought U.S. economic sanctions back into the public spotlight. Since placing Huawei, the world’s second largest smartphone maker, on the U.S. entity list, the Trump Administration has threatened more economic sanctions to countries and organizations throughout the world. The White House continues to tighten sanctions on Iran, threatens Turkey and warns European organization, Instex, with new…

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Melissa All-in-One Identity Verification to be Highlighted at FinTech Junction 2019

Solution Combats Fraud and Enables Compliance without Impacting Customer Experience Melissa, a leading provider of global contact data quality and identity verification (IDV) solutions, will demonstrate its all-in-one cloud IDV and enrichment solution at FinTech Junction 2019. Operating in tandem with existing banking and payments software platforms, Melissa’s IDV technology seamlessly verifies identity using a global dataset of billions of…

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Clairvoyix Saves Thousands in Consumer Data Hygiene Costs

Saving money and boosting revenue is, more often than not, easier said than done. Not in the case of Clairvoyix. Clairvoyix has saved more than $100,000 in consumer data hygiene costs after finding the most accurate and affordable solution for their data verification needs, Melissa’s Data Quality Suite. Read how Clairvoyix, a consumer data management and direct marketing firm, cut…

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Quality is the Missing Link in HealthLink’s Million+ Database

HealthLink depends on their data. And the company has a lot of it – it operates the largest multisourced database of active practicing physicians and allied health professionals. Their database helps the pharmacy, healthcare, medical device and insurance industries efficiently target their primary markets. With so much data to collect and manage, HealthLink recognized it was critical to implement a…

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Leaking Profits? Plug up the UAA Drain!

Are you struggling to keep printing postage and service costs down? One culprit that could be putting a drain on your profit is return mail. You’d be surprised how undeliverable-as-addressed mail (UAA) can operate like a small tax on your business – costing a little bit in a lot of areas. Turn to page 24 in Mailing Systems and Technology’s…

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How Online Retailer Learned from Amazon to Decrease Cart Abandonment & Increased Sales

E-commerce businesses are held to high standards. Why? Amazon. The conglomerate provides immediate, transparent shipping rates, setting the precedence that all other retail websites must provide the same. If they don’t? Customers abandon ship – or in a more literal sense, the shopping cart. Online apparel company, Huf, recognized the need to keep up. Explore how Huf is making strides…

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What is IP Geolocation & Why is it Important for E-commerce?

Identifying geolocation based on an IP addresses is a boon for any e-retailer. The process is simple yet the benefits are extensive. From fraud prevention to higher conversions and customer loyalty, it’s worth at least being aware of what IP geolocation is and what it is capable of in ecommerce. Let’s dig in. IP addresses are what make communication over…

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Melissa Showcases All-in-One Identity Verification at Money20/20 Europe

Demos Highlight How to Combat Fraud, Minimise Risk and False Positives, and Maintain Compliance During Frictionless Customer Experience London – 21 May, 2019 – Melissa, a leading provider of global contact data quality and identity verification (IDV) solutions, will demonstrate its all-in-one cloud IDV and enrichment solution at Money20/20 Europe, stand B91. Melissa’s IDV technology operates side-by-side with existing banking and…

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E-Retailers Biggest Mistake – Underestimating Their Data

E-commerce businesses must constantly contend with fraud prevention, customer retention and competitor intervention to stay successful. What if e-retailers already have the tools they need to conquer these challenges at their fingertips? Melissa interviews VP of Marketing, Greg Brown, for his take on how e-retailers can leverage their data for increased ROI, timely deliveries and better customer experiences. He addresses…

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