What is Date of Death Data & Why Is It Useful?

Death-related data obtained from Social Security records, obituaries and other sources can be used for many purposes. When it comes to direct marketing, verifying death dates and removing deceased individuals from your mailing lists can benefit your business in several ways. Protect Your Brand Image & Maintain Customer Respect No matter how up-to-date your database is, there’s a good chance…

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Melissa Address Accuracy Tools Help Organizations Meet 2020 Challenges

Data quality provider earns multiple awards and celebrates 35-year history with key milestone, building momentum for a strong 2021 Rancho Santa Margarita, CALIF – January 7, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced increased popularity and implementation of its industry leading products and services. In a historic year—marked by a global pandemic, related…

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Understanding The Cost Of Missed Deliveries To Shippers

Today, anything from a set of spoons and forks to a car can be bought and sold online. Though the products may vary, one fact remains constant – the responsibility of having the order delivered to the customer on time rests squarely on the shoulders of the retailer. Irrespective of whether there’s a delay in delivery because of traffic or…

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5 Ways Address Verification Helps Improve the E-commerce Customer Experience

As a customer, there’s nothing more frustrating than having to wait a week for your order and then to have it delivered to the wrong address! This isn’t great for the company either. You have to pay extra shipping charges and may just have lost a customer. E-commerce has changed the rules of competition and today to be the top…

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So erreichen Ihre Weihnachtsgrüße Kunden und Partner

Korrekte Daten sind ein Wertschöpfungsfaktor. Dieser Satz gewinnt zur Weihnachtszeit wieder zunehmend an Bedeutung, wenn Unternehmen Ihre Weihnachtsgrüße an Kunden & Partner in der ganzen Welt versenden. Denn was oft nicht berücksichtigt wird: Das Prüfen der Empfängernamen bzw. deren Adressen. Da kann es schon mal vorkommen, dass eine Person zwei Geschenke erhält. Aber für das Unternehmen wäre es einfacher, professioneller…

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What is Data Profiling and Why Profile Your Data?

Many times the presumptions regarding the data that we store and provide are not always precise. Despite taking all necessary precautions our systems are not always totally free of bugs. As a result, the quality of data provided gets compromised and this could lead to several negative outcomes. So, what can be done to prevent such situations? You need to…

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Future Proof Your Returns Process for the Festive Period & Beyond

eCommerce has become a widespread buying option for most of us, especially from the effects from COVID which has forced many to further adapt to the option of buying online and being our only channel of purchasing from our favourite brands. As everything around us becomes more digitalised, eCommerce has proven itself to be the way forward, but it comes…

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Melissa Automates Clean Data Processes with Intuitive Customer Data Validation Platform

Unison reduces strain on SQL developers by empowering data stewards to manage operations – no programming expertise required Rancho Santa Margarita, CALIF – November 4, 2020 – Melissa, a leading provider of global data quality and address management solutions, today announced its Unison customer data verification platform as an easy-to-deploy solution for data stewards to maintain impeccable customer data. Unison brings together…

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How to Maximise Trading During the Festive Season

The festive season is vastly creeping upon us, with Black Friday around the corner, retailers must turn their throughs to what will be their most profitable period – quarter 4. In normal circumstances during Black Friday and even Cyber Monday, we would see a barrage of sale hungry consumers rushing around the high street taking advantage of their favourite brick and…

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Best Practices for a Better Email Sender Reputation

Studies have proved that one of the best ways for brands to reach out to their customers and engage with them is through email marketing. This holds true for a mature audience as well as a young, tech-savvy audience. That said, no email campaign can be successful if your emails do not reach the intended recipients. This is where your…

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