Global Intelligence Blog – Insights and Analysis for the Data-Driven Enterprise

December 9, 2019 Melissa UK Team Uncategorized

Data Quality in the Insurance Sector

The importance of Data Quality in the Insurance sector Data is becoming increasingly valuable in the technology age. There’s also a lot more of it available as consumers become more comfortable with sharing their personal information through their connected devices. However, data needs to be clean and accurate to add value to a business, and nowhere is this more important…

Datenqualität in der Customer Journey: So schaffen Unternehmen eine großartige Customer Experience

Intelligentes Datenmanagement hilft Kunden zu verstehen Wenn Kunden einer Marke den Rücken kehren, dann ist es in der Regel der Fall, wenn sie das Gefühl haben, vom Anbieter nicht wahrgenommen zu werden. Zwar kümmern sich Marketingverantwortliche grundsätzlich um ihre Kunden. Allerdings verstehen sie oft nicht, was ihre Kunden in den sozialen Medien sagen, was sie kaufen und wie sie sich…

November 4, 2019 Ecommerce, Geocoding, IP Location

5 Ways Retailers are Crazy Good at Using Data

Retailers Who Know How to Use Data… … are basically unstoppable. Being well-versed in data for retail can unlock the ability to rock conversions, see into the future, and, perhaps most importantly, prevent fraud instantly. Recognizing the importance of data and knowing how to use it is like unlocking all the secret levels in a video game, but instead of…

October 31, 2019October 31, 2019 SuperSU 2019, Data Quality Components for SSIS, Pass Summit, Press Release, SQL Server Integration Services, SSIS

Melissa Demonstrates Sustainable Analytics Techniques Using Data Quality for SQL Server at PASS Summit

Real-Time Tools Eliminate Bad Data Costs of 10-25% Rancho Santa Margarita, CALIF – October 30, 2019 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced its will demonstrate its Data Quality Components for SQL Server® at PASS Summit, supporting data professionals who use the Microsoft data platform. Melissa’s toolset enables a sustainable…

October 23, 2019October 23, 2019 Melissa Team 2019, Microsoft Ignite, Press Release, Trade show

Active Data Quality Tools from Melissa Prevent Bad Data Costs of 10-25 Percent

Seamless, Real-Time Tools for DBAs and Developers Featured at Microsoft Ignite Rancho Santa Margarita, CALIF – October 23, 2019 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today offered active data quality tools for developers and DBAs in the Microsoft® environment looking to solve business challenges driven by bad data. Whether returned mail,…

October 18, 2019October 24, 2019 Melissa UK Team Address Quality, Ecommerce, Express Entry, Location Intelligence, Mailing & Shipping, Postal Service

Address Autocomplete for eCommerce: Logistics

Faster and More Efficient Deliveries Following the first part to this series Address Autocomplete for eCommerce: Better Conversion Rates, highlighting the aspects of a better UX experience for better conversion rates, we would now like to dive into the logistics element of this location intelligence solution, and the impacts it can have on a business. First and foremost, businesses that…

October 16, 2019October 24, 2019 Melissa UK Team Address Quality, Ecommerce, Location Intelligence, Mailing & Shipping

Address Autocomplete for eCommerce: Better Conversion Rates

Better UX Experience for Better Conversion Rates - I’m sure to anyone reading this you would have experienced dropping off at the final stage of the checkout process, entering your details to the point of payment. Recent studies have shown that cart abandonment is still in the higher figures of 60 – 70%, furthermore nearly half those who abandon is…

October 16, 2019October 21, 2019 Melissa DE Team 2019, Address Check, Address Quality, Address Validation, Address Verification, Adressprüfung, Adressvalidierung, Ecommerce, Germany, Global Address Verification, Global IP Locator, International Address Verification, IP Location, IP-Adressen lokalisieren, Presseberichte

Schöne Bescherung – mit Adressvalidierung statt Geoblocking im E-Commerce

Dieses Weihnachten wird anders – zumindest, was das Jahresendgeschäft der Onlinehändler betrifft. Denn die jüngste Geoblocking-Verordnung, die seit Anfang Dezember 2018 angewendet werden muss, fordert eine andere Praxis als die bisher verbreitete zum Schutz vor Betrug und zur Einhaltung der gesetzten Lieferbedingungen. Kunden dürfen im Hinblick auf den Zugang zu Waren oder Dienstleistungen aufgrund ihres Wohnsitzes oder dem Ort der…

October 15, 2019October 15, 2019 Melissa Team 2019, Matching, Press Release, Unison

Melissa Adds Simplified Matching to Unison Enterprise Data Quality Platform

Enhanced Solution Combines Intuitive Wizard, Detailed Visual Reports, and Built-in Rules for Improved Data Stewardship Rancho Santa Margarita, CALIF – October 15, 2019 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced several enhancements to Unison, its customer data verification platform. Unison brings together all of Melissa’s data quality API capabilities including…

October 1, 2019 Melissa Team 2019, Clean Suite, CRM, CRMUG Summit, Press Release, Trade show

Melissa to Highlight Clean Suite at CRMUG Summit

Data Quality Tool Brings Pristine Data to Dynamics CRM for Better Customer Experience and Omnichannel Marketing Success Rancho Santa Margarita, CALIF – October 1, 2019 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced it will feature its Clean Suite toolset, optimized for Microsoft Dynamics CRM®, and data cleansing strategies at the…