Insights and Analysis for the Data-Driven Enterprise
Insights and Analysis for the Data-Driven Enterprise
There’s no denying the importance of data in today’s world. When used the right way, data can give you a competitive edge over everyone else. According to the McKinsey Global Institute, data-driven organizations are 23 times more likely to outperform competitors in terms of new customer acquisition and have a 19 times higher likelihood of achieving above-average profitability.… Read More
Of all the communication channels used by companies to reach out to customers, emails continue to be the most preferred. The global e-mail market valuation is expected to reach $17.9 billion by 2027.
Most marketers would rather stop their social media activities rather than give up on email marketing.… Read More
When guests check in to a 5-star hotel, they volunteer their personal information quite freely with the assurance that their data will be kept safe. After all, the customers are paying a premium for service. What happens when there’s a data breach – Marriott discovered the consequences when their systems were hacked and sensitive details of over 500 million customers were exposed.… Read More
Rancho Santa Margarita, CALIF – November 2, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced it has again been positioned by Gartner as a Niche Player in the Magic Quadrant for Data Quality Solutions1.… Read More
To maximize your profits, your energy needs to be focused on three goals; preparing your backend logistics, promoting your brand and giving customers the best experience.
As the holiday season approaches, retailers start thinking of new ways to ensure that their products find a spot in gift baskets and stockings.… Read More
