Melissa Shares Smart, Sharp Tools for ‘No Junk, Just Mail’ at National Postal Forum

Melissa Team | 2021, Data Enhancement, data hygiene, Direct Mail, Mailing Lists, National Postal Forum(NPF), Press Release, Trade show

More relevant than ever, direct mail benefits from ongoing address management as foundation to an effective postal strategy

Rancho Santa Margarita, CALIF – September 16, 2021 – Melissa, a leading provider of global data quality and address management solutions, today advocated ‘no junk, just mail’ as the key to an effective and competitive postal strategy for direct mailers.… Read More

Data Quality -The Key to Successful Data Integration

Melissa IN Team | Data Integration, Data Quality | , ,

The growth of a company is accompanied by a growth in its product range, supplier network, distribution channels, customer base, etc. This means more data. When it comes to data, quantity is secondary to quality.

For businesses to be able to use the data available to them for making data-driven decisions, the data must be accurate, complete, comprehensive and valid.… Read More

How can MDM Strategies Smoothen Supply Chain Management?

Melissa AU Team | Master Data Management | , , , ,

Data quality is critical to supply chain performance. In turn, this affects customer experiences and the organization’s growth. As sales volumes and marketing channels increase, supply chain professionals must be able to manage all the various data assets such as product data, customer data, vendor data, etc.… Read More