Global Intelligence Blog – Insights and Analysis for the Data-Driven Enterprise

January 14, 2020January 14, 2020 Melissa DE Team 2020, Datenqualität, Germany, Global Data Quality, Press Release, Presseberichte

Melissa feiert 35 Jahre in der Datenqualität

Fachwissen und Technologiekompetenz festigen globale Rolle bei der Verbesserung von Daten für Analytics, CRM, Handel und Compliance Köln. Melissa, ein führender Anbieter von globalen Lösungen zur Adress-, Namens-, E-Mail-, Telefon- und Identitätsprüfung, feiert sein 35-jähriges Firmenjubiläum. Das lange Bestehen von Melissa ist auf jahrzehntelange Expertise in allen Fragen rund um Adressen und umfassendes Fachwissen, das die Grundlage für globale Intelligenz…

January 7, 2020January 7, 2020 Melissa Team 2020, Address Verification, Data Quality, Deduping, Identity Resolution, International Address Verification, Matching, Press Release

Melissa Celebrates 35 Years in Enterprise Data Quality

Unsurpassed Domain Knowledge and Technology Expertise Fuel Global Role in Improving Data for Analytics, CRM, Commerce, and Compliance Rancho Santa Margarita, CALIF – January 8, 2020 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, is celebrating its 35th anniversary with renewed commitment to continued growth and enterprise data quality leadership. The company’s longevity…

December 27, 2019 Address Verification, Canada Post, Data Cleansing, Data Enrichment, Data Quality, Direct Mail, Express Entry, Listware Online, Mailers, Matching, NCOA, Tips & Solutions

5 Easy Resolutions to Keep a Clean Database in 2020

80% of New Year’s resolutions are abandoned as early as February! Are you going to keep yours this year? We hope you do! That’s why we’re sharing the 5 easiest resolutions (that you can actually keep) to build and maintain a clean database in 2020. Meet the two tools that will make it possible: Listware Online and Mailers Online. These…

December 9, 2019January 17, 2020 Melissa UK Team Address Check, Address Quality, Address Standardization, Address Validation, Address Verification, Geocoding, Global ID Verification, Personator

Data Quality in the Insurance Sector

The importance of Data Quality in the Insurance sector Data is becoming increasingly valuable in the technology age. There’s also a lot more of it available as consumers become more comfortable with sharing their personal information through their connected devices. However, data needs to be clean and accurate to add value to a business, and nowhere is this more important…

November 25, 2019November 26, 2019 Melissa DE Team 2019, Address Quality, Analyzing Data Quality, Article, Data Management, Data Quality, Datenqualität, Germany

Datenqualität in der Customer Journey: So schaffen Unternehmen eine großartige Customer Experience

Intelligentes Datenmanagement hilft Kunden zu verstehen Wenn Kunden einer Marke den Rücken kehren, dann ist es in der Regel der Fall, wenn sie das Gefühl haben, vom Anbieter nicht wahrgenommen zu werden. Zwar kümmern sich Marketingverantwortliche grundsätzlich um ihre Kunden. Allerdings verstehen sie oft nicht, was ihre Kunden in den sozialen Medien sagen, was sie kaufen und wie sie sich…

November 4, 2019 Ecommerce, Geocoding, IP Location

5 Ways Retailers are Crazy Good at Using Data

Retailers Who Know How to Use Data… … are basically unstoppable. Being well-versed in data for retail can unlock the ability to rock conversions, see into the future, and, perhaps most importantly, prevent fraud instantly. Recognizing the importance of data and knowing how to use it is like unlocking all the secret levels in a video game, but instead of…

October 31, 2019October 31, 2019 SuperSU 2019, Data Quality Components for SSIS, Pass Summit, Press Release, SQL Server Integration Services, SSIS

Melissa Demonstrates Sustainable Analytics Techniques Using Data Quality for SQL Server at PASS Summit

Real-Time Tools Eliminate Bad Data Costs of 10-25% Rancho Santa Margarita, CALIF – October 30, 2019 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced its will demonstrate its Data Quality Components for SQL Server® at PASS Summit, supporting data professionals who use the Microsoft data platform. Melissa’s toolset enables a sustainable…

October 23, 2019October 23, 2019 Melissa Team 2019, Microsoft Ignite, Press Release, Trade show

Active Data Quality Tools from Melissa Prevent Bad Data Costs of 10-25 Percent

Seamless, Real-Time Tools for DBAs and Developers Featured at Microsoft Ignite Rancho Santa Margarita, CALIF – October 23, 2019 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today offered active data quality tools for developers and DBAs in the Microsoft® environment looking to solve business challenges driven by bad data. Whether returned mail,…

October 18, 2019October 24, 2019 Melissa UK Team Address Quality, Ecommerce, Express Entry, Location Intelligence, Mailing & Shipping, Postal Service

Address Autocomplete for eCommerce: Logistics

Faster and More Efficient Deliveries Following the first part to this series Address Autocomplete for eCommerce: Better Conversion Rates, highlighting the aspects of a better UX experience for better conversion rates, we would now like to dive into the logistics element of this location intelligence solution, and the impacts it can have on a business. First and foremost, businesses that…

October 16, 2019October 24, 2019 Melissa UK Team Address Quality, Ecommerce, Location Intelligence, Mailing & Shipping

Address Autocomplete for eCommerce: Better Conversion Rates

Better UX Experience for Better Conversion Rates - I’m sure to anyone reading this you would have experienced dropping off at the final stage of the checkout process, entering your details to the point of payment. Recent studies have shown that cart abandonment is still in the higher figures of 60 – 70%, furthermore nearly half those who abandon is…