Today’s Fraudulent Threats In The Ecommerce Sector

With predictions of the eCommerce market growing to 3.5 trillion pounds by 2021 and by 2022 almost 30% of all global consumer sales will be online, it's no wonder why eCommerce is the trending space to be in right now. One of the primary reasons for the sectors rapid growth is the adaptability to everyday technology making our lives more digitalised. Many…

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Melissa Offers Tips to Help Online Retailers Keep Customers During COVID

Melissa Offers Tips to Help Online Retailers Hold on to Shoppers Earned During COVID Predicted post-pandemic spending wave presents opportunity to nurture relationships that deliver strong customer experience and long-term value Rancho Santa Margarita, CALIF – April 28, 2021 – Melissa, a leading provider of global data quality and address management solutions, today shared its insight on smart customer retention…

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Phone Verification – Verifying Emails Isn’t Enough

Personalization is key to improving customer experience. And, in order to personalize a customer’s experience on a website or application, you need the customer to log in. Most online players allow people to create accounts by logging in through their emails or phone numbers. When a customer logs in to a website or an app, the first thing most companies…

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5 Ways To Use A CDP To Optimize Data Quality

In today’s customer-centric environment, businesses must be able to predict customer needs and offer personalized service. Your ability to do this is determined by the quality of customer data held. Poor data quality can keep even the best marketing campaigns from succeeding. According to a study, sales teams lose approximately $32,000 per sales rep and 550 hours just because of…

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Melissa Named Leader in Multiple Spring 2021 G2 Grid Reports

Melissa Named Leader/High Performer in Multiple Spring 2021 G2 Grid Reports Melissa Clean Suite and Melissa Data Quality Suite earn top honors from leading business solutions user-based review website Rancho Santa Margarita, CALIF – March 30, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced two of its products—Melissa Clean Suite and Melissa Data…

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Customer Data Platform (CDP) vs Master Data Management (MDM)

There’s no doubt about it – the key to retaining customers isn’t about fighting price wars, it’s offering them the best experience possible. Customers like being wooed and to do this, the right way, businesses need to understand their customers. This is why customer data is so important. You need to know what is in your customer’s shopping cart to…

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Melissa to Showcase Unison In Free Dataversity Webinar

Melissa to Showcase Unison Data Quality Management Platform in Free Dataversity Webinar Online session will highlight the role of customizable, browser-based data quality management in easing path to data governance Rancho Santa Margarita, CALIF – March 31, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced a free webinar designed to offer IT…

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Online Fraud Lessons Learned In 2021

2021 has undoubtedly been a difficult year. As cities across the world went into lockdown mode, everything shifted online. We worked online from home, shopped online, banked online, and so on. As more and more people adopted a digital lifestyle, fraudsters evolved new ways to target them. They exploited the fear and uncertainty we felt as well as digital channels.…

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Phone Verification Boosting Customer Data Accuracy

The importance of having accurate, reliable customer data cannot be stressed enough. E-commerce is booming but unfortunately so is online identity fraud. In 2019, one in every fifteen people had fallen prey to identity theft! Fraud of this type doesn’t just affect the customer, it affects businesses and the way they are perceived too. Thus, organizations must take on the…

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Are You Ready for 6AMLD?

6AMLD, being asked by EU member states that financial institutions must make implementations to comply with its new measures by June 2021, this in tail will add even more rigid laws and procedures in place of what we already see as a stringent measure. This is mostly due to increased digitalisation increasing year to year, which is amounting to more…

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