Global Intelligence Blog

April 15, 2021 Melissa IN Team Phone Verification

Phone Verification – Verifying Emails Isn’t Enough

Personalization is key to improving customer experience. And, in order to personalize a customer’s experience on a website or application, you need the customer to log in. Most online players allow people to create accounts by logging in through their emails or phone numbers. When a customer logs in to a website or an app, the first thing most companies…

April 12, 2021April 12, 2021 Melissa IN Team Customer Data Platform, Data Quality

5 Ways To Use A CDP To Optimize Data Quality

In today’s customer-centric environment, businesses must be able to predict customer needs and offer personalized service. Your ability to do this is determined by the quality of customer data held. Poor data quality can keep even the best marketing campaigns from succeeding. According to a study, sales teams lose approximately $32,000 per sales rep and 550 hours just because of…

April 7, 2021April 7, 2021 Melissa Team 2021, Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Data Cleansing, Data Matching, Data Quality, Data Quality Services, Deduping, G2 Crowd, Press Release

Melissa Named Leader in Multiple Spring 2021 G2 Grid Reports

Melissa Named Leader/High Performer in Multiple Spring 2021 G2 Grid Reports Melissa Clean Suite and Melissa Data Quality Suite earn top honors from leading business solutions user-based review website Rancho Santa Margarita, CALIF – March 30, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced two of its products—Melissa Clean Suite and Melissa Data…

April 5, 2021 Melissa AU Team Customer Data Platform, Master Data Management

Customer Data Platform (CDP) vs Master Data Management (MDM)

There’s no doubt about it – the key to retaining customers isn’t about fighting price wars, it’s offering them the best experience possible. Customers like being wooed and to do this, the right way, businesses need to understand their customers. This is why customer data is so important. You need to know what is in your customer’s shopping cart to…

March 31, 2021March 30, 2021 Melissa Team 2021, Address Quality, Address Standardization, Address Validation, Data Cleansing, Data Enhancement, Data Enrichment, Data Management, Data Matching, Data Profiling, Data Quality, Data Quality Services, Deduping, Press Release, Unison, Webinar

Melissa to Showcase Unison In Free Dataversity Webinar

Melissa to Showcase Unison Data Quality Management Platform in Free Dataversity Webinar Online session will highlight the role of customizable, browser-based data quality management in easing path to data governance Rancho Santa Margarita, CALIF – March 31, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced a free webinar designed to offer IT…

March 26, 2021 Melissa AU Team Fraud Prevention

Online Fraud Lessons Learned In 2021

2021 has undoubtedly been a difficult year. As cities across the world went into lockdown mode, everything shifted online. We worked online from home, shopped online, banked online, and so on. As more and more people adopted a digital lifestyle, fraudsters evolved new ways to target them. They exploited the fear and uncertainty we felt as well as digital channels.…

March 3, 2021 Melissa IN Team Phone Verification

Phone Verification Boosting Customer Data Accuracy

The importance of having accurate, reliable customer data cannot be stressed enough. E-commerce is booming but unfortunately so is online identity fraud. In 2019, one in every fifteen people had fallen prey to identity theft! Fraud of this type doesn’t just affect the customer, it affects businesses and the way they are perceived too. Thus, organizations must take on the…

March 1, 2021 Melissa UK Team 2021, Global ID Verification, Identity Verification, Personator, Personator World, United Kingdom

Are You Ready for 6AMLD?

6AMLD, being asked by EU member states that financial institutions must make implementations to comply with its new measures by June 2021, this in tail will add even more rigid laws and procedures in place of what we already see as a stringent measure. This is mostly due to increased digitalisation increasing year to year, which is amounting to more…

February 24, 2021February 24, 2021 Melissa IN Team Address Verification

A Quick Guide To Address Verification And Standardization

When you want to buy a new television, before you walk into a store, you’ll probably check prices online. From pens and pencils to jewellery, everything is available online today. E-commerce is a great opportunity for retailers but it comes with its challenges. Each year, hundreds and thousands of orders go undelivered because the address listed is incomplete or inaccurate.…

February 22, 2021February 24, 2021 Melissa AU Team Data Quality

The Evolution Of Data Quality

How do brands decide where to open a store? How does an entrepreneur decide where to advertise his new company? What makes a company decide to promote one product and not the others? Data – all of these decisions are based on data. Today, finding data is easy but this is not enough. To support good short-term and long-term decision…