E-Retailers Biggest Mistake – Underestimating Their Data

E-commerce businesses must constantly contend with fraud prevention, customer retention and competitor intervention to stay successful. What if e-retailers already have the tools they need to conquer these challenges at their fingertips? Melissa interviews VP of Marketing, Greg Brown, for his take on how e-retailers can leverage their data for increased ROI, timely deliveries and better customer experiences. He addresses…

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The City of Tempe Contends with Disparate Address Data until Discovering Melissa

Explore the City of Tempe’s disparate data dilemma and how Melissa’s Address Verification API standardized addresses across systems – reducing cost, waste and confusion, and allowing – for the first time ever – the ability to develop informational relationships across departments. With more than 185,000 residents, it is crucial for the City of Tempe to maintain accurate records to send…

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Hip, Hip, Hooray! The Elephant Gets Addressed Today.

What’s the elephant in your business? Every company has one! I’m talking about the thing that costs you money, customers and insight. Could it be returned mail? How about fraudulent transactions? Whatever the problem, it all stems from one big beast – bad address data. Customer communication, fraud prevention, predictive analytics and ultimately, your bottom line, all hinge on the…

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How to Drain a Murky, Big Data Swamp

Gathering data without proper governance can turn data lakes into data swamps – devoid of metadata management, rife with duplication, plagued with errors, and presenting an opaque view of your operations. But Big Data verification and governance solutions can transform expanding data volumes into trusted, actionable information across the enterprise. Melissa’s V.P. of Enterprise Sales and Strategy, Bud Walker, shares…

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Don’t Just Phone it in – Telephone Townhall Meeting Shows Why

Read the case study on how Melissa’s Phone Append solution helps the Telephone Town Hall Meeting pack the house every time, bolster valuable participation rates, and create more completed telephone townhall events with reliable phone records. The Telephone Town Hall Meeting offers an innovative approach in connecting citizens with local, state and federal politicians. They utilize proprietary technology to allow…

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Amazon’s Secret Weapon – The Power of Predictions

What makes Amazon so successful? Most retailers are asking themselves this question today as Amazon continues to conquer the global retail market and further revolutionize the eCommerce landscape. Melissa’s VP of marketing has lent his expertise on one aspect of the retail Goliath that has forever changed customers’ expectations – shipping predictions. Learn all about Amazon’s secret weapon and how…

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Pennsylvania Dept. of Banking Cashes in on Data Quality

Explore how the Pennsylvania Department of Banking and Securities was able to protect the financial security of consumers while extending outreach with the help of Melissa’s Data Quality Suite. The Pennsylvania Department of Banking and Securities is responsible for protecting residents against financial fraud. It is their job to quickly and accurately process hundreds of thousands of applications for brokers,…

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4 Ways MAK™ Optimizes Address Data

Any book made publicly available can be identified by an ISBN. It’s a unique identifier used worldwide by publishers, booksellers and libraries. Just like an ISBN, your business can utilize a unique identifier for every street address – the Melissa Address Key™ (MAK). MAK technology is address data management at its finest. With address identifier technology, organizations can transform global…

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MDM – Secure, Fast and Hassle-Free with Unison

Automated data quality routines, lightning fast processing (50 million records per hour), and no programming expertise required for master data management? Unison has you covered. It unifies all of Melissa’s data cleansing technologies through a straightforward, modern and powerful user interface without sacrificing speed or security. Explore what makes Unison so unique from other platforms and how it was designed…

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Your Deduplication Processes May be Leaving You at Risk for GDPR Fines

Once-trusted fuzzy matching algorithms may be leaving your organization vulnerable to hefty GDPR fines. The balancing act of false-positives and false-negatives in single customer view (SCV) systems used to favor the false-negative side, with near negligible error results. However, the standard of that balancing act has now been redefined by the GDPR regulations. Find out how GDPR has moved the…

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