Global Intelligence Blog

August 6, 2020August 6, 2020 Melissa AU Team Data Profiling, Data Quality

The Need Of The Hour – Unified Data Profiling, Integration, And Quality

When it comes to making data usable, it is important to note that data profiling, data integration and data quality should ideally be practiced in tandem with each other but cannot be consolidated as a single practice. All three practices address related issues in data acquisition, assessment and improvement and are often conducted by the same team. What Is Data…

August 4, 2020August 10, 2020 Melissa DE Team 2020, Article, Data Quality, Datenqualität, E-Mail, E-Mail Validierung, Email Verification, Germany, Global Business, Global Email

So steigern Unternehmen den Erfolg von E-Mail-Kampagnen

Laut der Studie „E-Mail-Marketing Benchmarks 2020“, die absolit® Dr. Schwarz Consulting in Zusammenarbeit mit dem Deutschen Dialogmarketing Verband (DDV) erstellt hat, kommunizieren 95 Prozent der 5.000 deutschsprachigen Top-Unternehmen mit ihren Kunden per E-Mail. Dabei ist mit mehr als 99 Prozent vor allem der Anteil aus dem Handel sehr groß. Allerdings missachten Unternehmen einige Grundvoraussetzungen im Rahmen ihrer E-Mail-Marketing-Aktivitäten, so ein…

July 15, 2020July 14, 2020 Melissa Team 2020, Clean Suite, Data Enhancement, Data Integration, Data Management, Data Quality, Data Quality Services, Global Business, Global Data Quality, Press Release

Melissa Named a Leader in the G2 Grid Report for Data Quality

Rancho Santa Margarita, CALIF – July 14, 2020 – Melissa, a leading provider of global data quality and address management solutions, today announced two of its products—Melissa Data Quality Suite and Melissa Clean Suite—have been named “Leader” in the Grid Report for Data Quality | Summer 2020 by real users on G2, the world’s leading business solutions review website. With…

July 8, 2020July 8, 2020 Melissa IN Team Address Verification

What Is A Postal Code And Why Is It Important For Address Verification And Validation?

Did you know that Aurangabad in Maharashtra shares its name with a city in Bihar? Similarly, ‘Pune’ is the name of a city as well as a district in Maharashtra. There are many other cities and districts across India that share names. Cities share names internationally too. There’s a city called Kochi in Kerala and one in Japan. Almost every…

July 2, 2020August 12, 2020 Melissa DE Team 2020, Address Check, Address Quality, Address Standardization, Address Validation, Address Verification, Adressprüfung, Adressvalidierung, Analyzing Data Quality, Article, Big Data, CRM, Data Cleansing, Data Management, Data Quality, Data Quality Services, Datenqualität, E-Mail, E-Mail Validierung, Email Verification, Germany, Global Address Verification, Global Data Quality, Global Email, Global Phone Verification, International Address Verification, Phone Verification, Telefonnummer prüfen

Valide Kundendaten steigern die Wettbewerbsfähigkeit

„Daten sind das neue Gold.“ Dieses oftmals verwendete Zitat klingt einerseits abgedroschen, ist aber andererseits nach wie vor zutreffend. Oftmals ist in Big-Data-Beiträgen von der neuen Währung die Rede. Was leider häufig vernachlässigt wird, ist die Tatsache, dass bereits validierte Kundendaten von entscheidendem Wert sind. Denn was haben Anbieter davon, wenn sie über Unmengen von Analyse-Informationen verfügen, aber gleichzeitig ihre…

June 30, 2020 Melissa UK Team Address Quality, Data Quality, Eircode

Winning With EIRCODE

What is Eircode Ireland was one of the few developed nations without a postcode system, this saw approximately 800,000 address and over 35% of properties sharing their address with at least one other property meaning no house name or number for the percentage of these premises. As this may not seem like the biggest of issue, when scaling it down…

June 19, 2020June 19, 2020 Melissa UK Team Address Quality, Clean Suite, Data Audit, Data Cleansing, E-Mail, Email Verification, Phone Verification

Data Cleansing – What You Need to Know

Today, organisations heavily rely on data for everyday business activities. This makes data cleansing a critical requirement for anyone who has a database, so their organisation can yield better results across all operations. Following are some core benefits of cleansing your data 1. A complete, accurate and real-time view on your database Up to 30% of a database can go…

June 16, 2020 Melissa Team 2020, Address Check, Data Quality, Deduping, Duplicate Elimination, Email Verification, Identity Verification, Mailing, Phone Verification, Press Release, Vote By Mail

Melissa Data Quality Solutions Help Protect Voting Rights and Empower Vote by Mail

Rancho Santa Margarita, CALIF – June 16, 2020 – Melissa, a leading provider of global data quality and address management solutions, today announced a special voter registration data file analysis and processing service to help election boards and registrars improve the accuracy of voter rolls to support implementation of vote by mail programs. Heading into the U.S. general election in…

June 11, 2020 Melissa IN Team Data Quality

The Many Dimensions of Data Quality

When should you introduce a new product line? How much of your advertising budget should you earmark for social media? Should you renew your contract with a vendor? No organization keeps track of the number of decisions they take in a day. What’s common between 99% of these decisions is that they’re backed by data. Data is easy to collect…

May 27, 2020May 27, 2020 Melissa UK Team Analyzing Data Quality, Data Matching, Deduping, Duplicate Elimination, United Kingdom

Benefits of a Single Customer View

What is a single customer view? A single customer view, also known as a 360 view on your customers is a method of consolidating all the data you have on your prospects or customers which may be of entered into your systems from various channels and merging it into one single record. Most companies will experience this problem of having…