Melissa Cites the Single Customer View as Vital to Customer-Centric Marketing

Melissa Team | 2021, Customer Centricity, Customer Experience, Customer Identities, Customers, Data Enrichment, Deduping, Demographics, KYC, Press Release

Comprehensive customer data powers personalization at scale, eliminating the knowledge gap

Rancho Santa Margarita, CALIF – May 26, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced strategies for marketers to eliminate the knowledge gap in customer data, enabling personalization at scale. With aggregated data from disparate resources, Melissa’s tools and services resolve customer identity and enhance profiles by connecting to and between marketing channels such as email, social, direct, and in-store options. Marketers gain access to a single view of the customer, allowing clear, comprehensive insight into customer behavior and preferences. 

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Melissa Fuels Smarter Direct Mail Strategies

Melissa Team | 2021, Customers, Data Enhancement, Demographics, Direct Mail, E-Mail, eIDV, Email Append, Email Verification, Mailers, Mailing, Mailing & Shipping, NCOA, Press Release

Melissa Fuels Smarter Direct Mail Strategies that Recognize the Shift to Work-from-Home

Full contact intelligence acknowledges permanent changes in the definition of the workplace

Rancho Santa Margarita, CALIF – May 12, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced full contact intelligence tools and solutions for direct marketers, linking personal and professional data for a single contact. Melissa’s tools and services pair robust consumer data with a spectrum of third-party datasets, empowering marketers with identity cross-matching that closes gaps in data profiles and delivers a full, single view of the customer.

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Melissa Offers Tips to Help Online Retailers Keep Customers During COVID

Melissa Team | 2021, COVID, Customer Experience, Customers, Ecommerce, Press Release, Retail, Shoppers

Predicted post-pandemic spending wave presents opportunity to nurture relationships that deliver strong customer experience and long-term value

Rancho Santa Margarita, CALIF – April 28, 2021 – Melissa, a leading provider of global data quality and address management solutions, today shared its insight on smart customer retention activities for online retailers, helping them build long-term relationships with customers earned during the time of COVID. To ensure loyalty to the online brands that gained ground while brick and mortar options were unavailable, online retailers must be proactive and strategic in offering the support and services that continue to distinguish the customer experience. Read more “Melissa Offers Tips to Help Online Retailers Keep Customers During COVID”

Phone Verification – Verifying Emails Isn’t Enough

Melissa IN Team | Phone Verification | , , , ,

Personalization is key to improving customer experience. And, in order to personalize a customer’s experience on a website or application, you need the customer to log in. Most online players allow people to create accounts by logging in through their emails or phone numbers.

When a customer logs in to a website or an app, the first thing most companies do is verify the person’s identity through email or phone verification. Verification is a necessary step to minimize the risk of fraud. At the customer’s end, signing in through an email and a phone number are identical. However, there is a difference in their efficacy. Read more “Phone Verification – Verifying Emails Isn’t Enough”

Melissa Named Leader in Multiple Spring 2021 G2 Grid Reports

Melissa Team | 2021, Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Data Cleansing, Data Matching, Data Quality, Data Quality Services, Deduping, G2 Crowd, Press Release

Melissa Named Leader/High Performer in Multiple Spring 2021 G2 Grid Reports
Melissa Clean Suite and Melissa Data Quality Suite earn top honors from leading business solutions user-based review website

Rancho Santa Margarita, CALIF – March 30, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced two of its products—Melissa Clean Suite and Melissa Data Quality Suite—have again been named “Leader” in the Grid Report for Data Quality | Spring 2021 on G2, the world’s leading business solutions review website. Both Melissa solutions have also earned the #1 and #2 leader positions, respectively, in G2’s Spring 2021 report for Address Verification, a new report born of the increasing importance address accuracy plays in operational success. The company also garnered high performer rankings in G2’s Data Governance and Email Verification reports, as well as other G2 designations of note.“G2 reviews are important to us as they provide direct feedback from those who matter most to our business. And consistent high marks acknowledge we are meeting the diverse needs of our customers,” said Greg Brown, Vice President, Global Marketing, Melissa. “Our prominent position in G2’s Data Quality-related reports demonstrates our commitment to building the best solutions for our customers’ address-related issues.”Melissa solutions are proven and preferred as evidenced by verified G2 user comments like “flexible, accurate, feature rich and budget friendly,” “incredible time saver,” and “invaluable tool with superior support.” According to G2, Melissa Clean Suite’s highest-rated features are preventative cleaning, identification, and normalization. Highest-rated features for Melissa Data Quality Suite include preventative cleaning, normalization, and automation.

In addition to its leader rankings, Melissa Clean Suite garnered badges for “Leader – Small-business,” “High Performer – Mid-Market,” “Easiest Setup,” and “Best Relationship.” Melissa Data Quality Suite earned badges for “High Performer – Enterprise,” “High Performer – Mid-Market,” “Easiest to Do Business With,” and “Highest User Adoption.”

Melissa’s G2 scores reflect the company’s ongoing commitment to stellar customer satisfaction, easy implementation, and leading-edge technology solutions as also recently exemplified in the Gartner Magic Quadrant. Learn more about what real users have to say, or leave your review of Melissa on G2’s review page.

 

About G2
G2, the world’s leading business solution review platform, leverages more than 790,000 user reviews to drive better purchasing decisions. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. Every month, more than three million people visit G2’s site to gain unique insights.

 

About Melissa
Since 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships. For more information or free product trials, visit www.Melissa.com or call 1-800-MELISSA (635-4772).


Media contacts

Greg Brown
Vice President, Global Marketing, Melissa
greg.brown@Melissa.com
+1-800-635-4772 x1130

Jacqueline Zerbst
MPowered PR for Melissa
pr@mpoweredpr.com
+1-877-794-6777