Digital identity verification (also known as electronic identity verification, or eIDV) is a must for e-commerce retailers that want to safely and conveniently onboard customers while combating fraud – but what’s the best way to leverage eIDV and realize its full benefits? Let’s take a look at what foundational data is, and why the quality of it matters when it comes to eIDV.… Read More
Data quality has changed a lot over the years. In the beginning of the digital age, access to the Internet was much more limited, and the way people interacted with technology was vastly different. Now, with our smartphones and tablets, access to most things we want or need can be instant and with these new expectations, businesses have had to adapt to new challenges in regard to data quality.… Read More
Address matching and correction capabilities continue to be validated to high USPS standards, recognized to reduce costs and undeliverable mail
Rancho Santa Margarita, CALIF – March 9, 2023 – Melissa, a leading provider of global data quality, identity verification, and address management solutions, today announced Cycle O CASS™ Certification for its data quality and address management platforms. CASS™ (Coding Accuracy Support System) Certification is a USPS® program to test the accuracy of address-matching software and improve the accuracy of postal coding, such as ZIP+4 Code®, carrier route codes that appear on mail pieces, and 5-digit ZIP Code coding.… Read More
Address verification is the foundation for business success.
We hear and say it all the time. But what exactly can having correct, standardized addresses do to help your business? In this post, we’ll take a look at a few different ways address verification can help businesses with ecommerce growth, increase conversions, and improve customer retention.
For a quick overview, feel free to check out and download our address verification infographic!… Read More
By 2040, the Asia Pacific (APAC) region is expected to become the largest consumer market. This is being driven by multiple factors including a rapidly growing middle-class population, digital connectivity and growth in disposable income. The APAC region offers numerous economic opportunities but to succeed here, companies must tailor their strategies to meet the demands of a diverse market with high expectations.… Read More