Global Intelligence Blog – Insights and Analysis for the Data-Driven Enterprise

March 19, 2019March 18, 2019 Author News & Events

Melissa Transforms Website Visitors into Real-Time Leads

WebVisitor Tool Identifies Web Traffic, Enhances Customer Data for Retargeting with Omnichannel Marketing Campaigns Rancho Santa Margarita, CALIF – March 19, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced WebVisitor, its new targeting tool enabling marketers to more effectively reach prospects who are already actively engaging with a brand. With web visitor…

March 15, 2019 Author Data Enhancement, Data Enrichment, Property Data

5 Reasons to Invest in Reliable Data Sources Before Investing in a Property

Never judge a book by its cover – or in this case, never invest in a property based off a picture! From investors, to lenders, to real estate professionals and insurance agents, the details in any property project determine whether you or your client will find either success or ruin in a property venture. Big data translates to big insight…

March 11, 2019 Melissa Team Customer Identities, Data Governance, Data Quality, Digital Identity Verification, eIDV, EIV, FinTech, Full Contact Authentication, Global Address Verification, Global Business, Global Data Quality, Global Email, Global ID Verification, Global Name, Global Phone Verification, Identity Resolution, International Address Verification, News & Events, Personator, Personator World, Press Release, Web API

Melissa Features Identity Verification at Money20/20 Asia

Demos Highlight How to Combat Fraud, Minimize Risk and False Positives, and Maintain Compliance While Pursuing a Frictionless Customer Experience Singapore and Rancho Santa Margarita, CALIF – March 12, 2019 – Melissa, a leading provider of global contact data quality and identity verification (IDV) solutions, will demonstrate its comprehensive IDV solutions that work side-by-side with existing banking software platforms at…

March 6, 2019March 5, 2019 Author Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Analyzing Data, Analyzing Data Quality, Article, Big Data, BusinessCoder, Canada Post, Canadian Change of Address, CASS Certification, Clean Suite, Data Cleansing, Data Enhancement, Data Enrichment, Data Matching, Data Profiling, Data Quality, Demographics, Digital Identity Verification, Direct Mail, Duplicate Elimination, eIDV, Email Append, Email Marketing, Email Verification, Firmographics, Fuzzy Matching, Geocoding, Global Address Verification, Global Data Quality, Global Email, Global ID Verification, Global IP Locator, Global Name, Global Phone Verification, Golden Record, HIPAA, Householding, Identity Resolution, International Address Verification, IP Location, Location Intelligence, Mailing & Shipping, Mailing Lists, Marketing, MAT, Matching, MDM, Melissa Developer, Melissa Informatics, NCOA, News & Events, PAVE Certified, Presorting, Press Release, Property Data, Quick Tips, Record Linkage, Tips & Solutions, U.S. Property Service, Web API

Melissa Offers Insight on How a Healthy Data Lifecycle Supports Smart Business Decisions

New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the importance of good data, including how…

February 27, 2019 Melissa UK Team Uncategorized

Is now the time for one global ID verification data source?

It is an inescapable fact that for effective ID verification, and therefore KYC and AML compliance, financial services companies need to access to billions of records in real-time to ensure adequate checks are made while onboarding a new customer, and deliver that all-important smooth customer experience. The issue is, if you are a financial services organisation with a global reach…

February 27, 2019February 26, 2019 Author Customer Identities, Data Quality, Digital Identity Verification, eIDV, GDPR, Global Data Quality, Global ID Verification, Identity Resolution, News & Events, Press Release

New Report Examines Dueling Priorities in Banking: Identity Verification and Customer Experience

Aite Group Assessment Highlights Melissa’s Approach to Verify Identity at Onboarding, Complementing Industry Mandate for Easy, Frictionless Banking Rancho Santa Margarita, CALIF – February 27, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of “Identity Verification: Successful Strategies to Minimize False Positives and Risk,” a new report commissioned by Melissa…

February 25, 2019January 21, 2019 Melissa UK Team Uncategorized

Global Data Quality Suite – what is this?

We keep mentioning our expertise in data quality and we constantly talk about our Global Data Quality Suite but what does it all really mean? And why should you care about it? In a nutshell, bad data is bad for business. Stats show that 2% of revenue is lost on dealing with incorrect data which results in a reduction in…

February 21, 2019 Author Big Data, Data Cleansing, Data Quality, Global Data Quality

The Half-Life of Data

Data is the new oil of the digital economy. Effectively used, data can help organizations to better understand customer needs and provide winning strategies to meet them. But the data you depend on to make these important decisions is always in flux. In The Half-Life of Data, Bud Walker, Vice President of Enterprise Sales and Strategy for Melissa, breaks down…

February 21, 2019 Author Data Enhancement, Data Enrichment, Demographics, Digital Identity Verification, Personator

How useful is demographic data for targeted advertising use?

Demographic data can be very useful for an advertiser to know who his target customer is. As an example, knowledge about a family’s household income can be used by a realtor when marketing a potential home to a client. Likewise, banks can use an individual’s income and occupation to properly target services and products such as credit cards to people…

February 20, 2019 Melissa AU Team Global ID Verification

Reasons Why Verification Of Identity Is Crucial In Emerging Markets

In the film Face Off, John Travolta steals the identity of the antagonist by undergoing a face transplant. He could access everything that the opponent has by doing this. But in reality, one does not need a face transplant. As more and more transactions have moved online, getting the personal details of another person is good enough to gain access…