Insights and Analysis for the Data-Driven Enterprise
Good news on the fundraising forefront - donations are up. Interesting development though, considering donors are said to be "fatigued." Not only...
For more than 20 years, we have seen 15% to 20% of all mail files in such poor shape that often the client says, "just mail it" to avoid delays or...
By James Sullivan, Project Director of Optic Nerve Direct Marketing Emulating best practices is one approach to achieving marketing success. But,...
By Rick Rover, senior vp of operations, StreamliteWhen customers open their holiday purchases this year, most won't think about the supply chains...
George Hague, vice president, J. Schmid & Assoc"My printer told me to call you," the man blurted, with obvious panic in his voice. "I'm on press and...
By Charlotte Huff, Deliver MagazineConsumer direct mail has one overriding goal: to inspire a purchase, whether that's a toaster oven or a trip to...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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