Direct Mail
7 Direct Mail Campaign Tips
By Circulation ManagementOne of the keys to a successful direct-mail campaign is personalization.Customers have come to expect a high degree of...
Melissa's
Global Intelligence Blog
Insights and Analysis for the Data-Driven Enterprise
Direct Mail
The Top 8 Direct Marketing Offers of All Time
By Dean RieckOffers are the heart of all direct response advertising. An offer is not just a statement of your price, it's the deal you're making....
Melissa Team
Jul 26, 2017
Direct Mail
9 Tips to Make Dimensional Mailers Stand Out
By Mike MaguireThe average executive can receive hundreds of pieces of mail per week. In volume like that, a dimensional package helps your mail...
Melissa Team
Jul 26, 2017
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All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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