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Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

Direct Mail

The Top 8 Direct Marketing Offers of All Time

By Dean RieckOffers are the heart of all direct response advertising. An offer is not just a statement of your price, it's the deal you're making....

Melissa Team Jul 26, 2017
Direct Mail

9 Tips to Make Dimensional Mailers Stand Out

By Mike MaguireThe average executive can receive hundreds of pieces of mail per week. In volume like that, a dimensional package helps your mail...

Melissa Team Jul 26, 2017
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    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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