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Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

Direct Mail

How to Lift Direct Mail Response

By Dean Rieck, direct mail copywriterNo matter how powerful your direct mail might be, it is still just a bunch of paper that arrives in the mailbox....

Direct Mail

The Case to Keep Print in Your Marketing Mix

By David Mammano, Founder/CEO, Next Step PublishingConsidering that my company publishes a national magazine for college-bound teenagers, you might...

Direct Mail

Direct Mail Horror Story

By James E. Sullivan, Project Manager, Optic Nerve Direct MarketingI love my direct mail; I look forward to reviewing every piece of the mail in my...

Direct Mail

7 Reasons Print Will Make a Comeback in 2011

By Joe Pulizzi, founder of Junta42 & Content Marketing InstitutePrint can still play an important role in your overall content marketing...

Direct Mail

Direct Mail: It's All About Choices

By Paul Buohl, manager-estimating and planning, EU Services You've got a direct mail campaign brewing. You know what you want to say and to whom...

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    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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