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Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

Direct Mail

What About Mail?

By Susan Plonkey, VP of Sales, USPS®As marketing budgets improve, now is the time to add mail to the mix.The nation's economy continues to gain...

Melissa Team Jul 28, 2017
Direct Mail

The Weirdest Direct Mail Tests in History

By Dean Rieck, direct mail copywriter Mention the United States Postal Service® in a group of direct marketers and you'll get a half-hour rant on the...

Melissa Team Jul 28, 2017
Direct Mail

Touch of Class

By Steve Monteith, manager of Transactions & Correspondence, USPS With the economy ticking back, marketers are looking for new, creative ways to...

Melissa Team Jul 28, 2017
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    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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